Senior Product Marketing Manager, B2B

Senior Product Marketing Manager, B2B
Company:

Canva


Place:

Australia


Job Function:

Marketing

Details of the offer

Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, ??, hallo, vítejte! Thanks for stopping by.
We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations.
We offer flexibility in how and where you work.
We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you'd be doing in this role As Canva scales, change continues to be part of our DNA.
This role is focused on: Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
Market Research & Analysis: Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth.
Product Influence: Influence the product roadmap by providing market insights and feedback from customers to the product management team, ensuring that product development aligns with market demands and opportunities.
Cross-Functional Collaboration: Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals.
Messaging & Positioning: Own the development and maintenance of compelling messaging and positioning, ensuring consistency across all channels and materials.
Content Development: Lead/support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools.
Strategic Enablement: Work with Marketing, Sales, and Customer Success to ensure our internal teams are enabled and that content reaches the right audiences.
You're probably a match if You have 5+ years of product marketing or solutions marketing experience.
Note that because this is a senior role, prior direct experience is required.
You may have prior experience in business consulting, product management, or marketing, which is a plus but not a necessity.
You have demonstrated success in developing and executing GTM strategies for B2 B Saa S products.
You possess exceptional communication skills, with the ability to translate technical features into benefits for a wide audience.
You can build strong cross-functional relationships with stakeholders.
You can understand and identify trends in the market, our competitors, and our user needs across multiple segments.
You can juggle multiple projects at once and have strong prioritization skills.
You have a growth mindset and are eager to learn and grow every day.
You love creating customer value and solving problems! About the team The product marketing team is on a mission to empower our Canva community to achieve their goals through Canva's world-class products and tools.
We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products.
What's in it for you? Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity, and fun woven throughout life at Canva, too.
We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer: Equity packages - we want our success to be yours too Health benefits plans to support you and your wellbeing 401(k) retirement plan with company contribution Inclusive parental leave policy that supports all parents & carers An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more Flexible leave options that empower you to be a force for good, take time to recharge and support you personally Check out lifeatcanva.com for more info.
At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region.
The target salary range for this position is $149,000 - $230,000.
Other stuff to know We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture.
When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva, so even if you don't feel like your skills quite match what's listed above - we still want to hear from you! Please note that interviews are conducted virtually.
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Source: Jobrapido_Ppc

Job Function:

Requirements

Senior Product Marketing Manager, B2B
Company:

Canva


Place:

Australia


Job Function:

Marketing

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