Chargebee is a revenue growth management platform, powering some of the fastest-growing subscription brands around the world today, including Calendly, Hopin, Pret-a-Manger, Babbel, Freshworks, Study.com, and Motive.
Thousands of Saa S and subscription-first businesses leverage Chargebee to acquire, grow, and retain customers, scale their financial operations, and integrate across their finance and CRM systems.
Job Summary: Are you a go-getter, builder, and collaborator who loves to set and achieve high goals, execute world-class campaigns, attract audiences (online and offline), and fuel our sales and GTM teams with a quality pipeline that directly contributes to Chargebee's success? In this role, you will report directly to the Global VP of Demand Generation and Field Marketing, and have the opportunity to collaborate directly across marketing, sales and leadership to forecast growth targets, plan campaign budgets, and execute collaboratively against the operating plan, while ensuring that our marketing meets our brand guidelines.
Roles and Responsibilities: Demand Generation Planning: Work closely with the VP of Global Demand Generation, as well as the Revenue Operations and the APAC Sales Leaders to create yearly and quarterly targets, plans and forecasts for budget, Leads, MQLs, Meetings, Opportunities, Pipeline and Closed Won Revenue.
Campaign Management: Assist in developing and localizing demand marketing strategies and plans for ANZ and APAC, including defining target audiences, messaging, and promotional activities.
Execute these plans on a quarterly basis to hit the pipeline targets.
Event Management: Provide support in organising and executing marketing events, including trade shows, conferences and field events.
You will drive the strategy, design, messaging, delivery, post-event nurtures, handling administrative duties and maintaining the marketing database.
Up to 30% travel across APAC.
Work closely with the APAC sales leadership.
Be one of the main marketing points of contact within the Rev Org.
Make sure marketing campaigns are in line with the goals of the sales and revenue teams.
Share feedback from the Rev Org with the wider marketing teams to secure that our campaigns match their needs.
Collaborate with the global leader of business development as well as individual BDRs (Outbound) and SDRs (Inbound) to ensure MQLs are followed up in a timely manner and driving towards the APAC Inbound and Outbound meetings, opportunities and pipeline targets.
Outbound Messaging: Collaborate within cross-departmental teams to create engaging and compelling messaging for various marketing channels, such as event nurture campaigns, ABM cadences, lifecycle email flows and others.
Project Management: Coordinate marketing projects and initiatives, ensuring all tasks are completed on time and within budget.
This may involve working with internal teams, external vendors, or agencies.
Marketing Collateral: Assist in developing marketing materials such as brochures, presentations, case studies, and sales tools, localizing them for markets within APAC.
Campaign Analysis: Analyze marketing campaign performance metrics and prepare reports, providing insights and recommendations to optimise future marketing efforts and processes.
Skills and Experience: Experience in a demand generation or field marketing role.
Experience with marketing tools and software like Hubspot, Salesforce, Marketo, 6 Sense, Livestorm and Salesloft.
Experience in marketing to enterprise businesses in ANZ & APAC.
Tactical experience managing end-to-end campaign execution, from promotion to delivery to follow-up and tracking, including for webinars, events, ABM and email marketing programs, targeting regional and global audiences.
Experience working in a high-tech environment, ideally in a global, multi-product growth-stage Saa S business.
A track record of success working collaboratively (async and synchronously) with global teams spanning timezones.
A minimum of 5 years experience in demand generation within Saa S.
Have a good understanding of field marketing programs, stakeholders, and the formula to drive growth by collaborating with cross-functional teams.
Strong sense of ownership in achieving marketing objectives, driving revenue, and measuring the success of marketing initiatives.
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