Senior Communications & Content Manager Department: Marketing
Employment Type: Permanent - Full Time
Location: Sydney
Description We are seeking an experienced senior content & communications manager to help deliver and grow our ambitious content and communications program. You will have a strong background within the financial services industry, specifically focusing on ETFs and investments.
In this role, you will be responsible for developing and executing content and communication activity that enhances our brand presence, engages our target audiences, and drives business growth. Expert writing and editing skills and creative flair are a must, along with expertise in content distribution and repurposing to maximise engagement and ROI
A core focus of this role will be delivering our range of subscription content which resonates with our audiences and showcases our expertise across wealth related topics. The successful candidate will have strong relationship-building and stakeholder management skills, as you'll be managing freelancers and working cross-functionally to align content and communication goals across B2B and B2C activity provide feedback and best practice to teams and ensure timely and relevant delivery.
You'll use your strong initiative to improve co-ordination across audiences and channels and successful completion of projects. Betashares is an ideal place for you to make a real impact, and we've created a working culture where creative experimentation and out-of-the-box thinking is encouraged and highly regarded.
This role is an excellent opportunity for a skilled marketing professional to make a significant impact in a short period, contributing to our ongoing success and growth in the ETF and investment sector.
Role Responsibilities Content creation: deliver high-quality content, including blog posts, guides, special reports, newsletters, and website education that resonates with our audience and highlight our expertise in ETFs, wealth and investments/personal finance. Communications edit compelling communications for various channels and investor types, ensuring consistent messaging and brand voice across all platforms. Campaign management: deliver content-driven marketing and communication campaigns from conception to execution, ensuring timely delivery and alignment with overall marketing objectives. Stakeholder Engagement: Collaborate with cross-functional teams and external parties, including product, sales, and design, to ensure cohesive messaging and branding. Content Co-ordination and Quality: Maintain and manage a content calendar to ensure a steady flow of relevant and timely content. Manage content standards, style and processes to ensure consistency, quality and efficiency Third-party Content: Support paid and organic marketing partnerships with the production and editing of content that meets business goals and quality standards. Continuous improvement: Stay updated on industry trends, best practices, and emerging technologies in content marketing and communications. Implement new ideas and innovations to continuously improve content quality and communication effectiveness. Performance Measurement and Reporting: work with the Marketing Director to analyse content and communication metrics to assess effectiveness and inform future strategies. Skills & Experience Minimum of 7 years of content marketing, writing/editing and communications experience, with a focus on finance, ETFs, and investments. Bachelor's degree in Marketing, Communications, Finance, or a related field (or similar experience) Exceptional writing and editing skills with a strong attention to detail. Proven experience with creating and executing effective cross-channel content campaigns. Ability to translate technical topics into consumable material that engages audiences. Strong management skills with the ability to manage multiple projects simultaneously. Excellent communication and collaboration skills. Knowledge of regulatory requirements in financial services marketing. Familiarity with content management systems (CMS) and marketing automation tools desirable, but not essential. Experience with video content creation and webinars desirable, but not essential. Ready to make an impact? If you have the right to live and work in Australia, please submit your CV to . Your interest will be treated in strict confidence.
Reasons To Join Us What We Offer
Betashares believes our most important asset is our people and we are proud of the culture we have built – but we are always striving to be better. We want every Betashares employee to be doing their best work and developing their careers. In addition to a competitive salary, we also offer:
Continuous career development and training opportunities Access to a health and wellbeing platform with physical, mental, social and financial support programs available. Volunteering days off, so you can contribute to a cause that matters to you. Conveniently located CBD offices with fully stocked kitchens, team breakfasts and catered lunches on a regular basis. Fun and inclusive social events. Our Values
As our business continues to grow, we're committed to creating a workplace that gives us all the best opportunity to succeed, and that is enjoyable to be a part of. We prize ambition and drive, but equally we value honesty and humility.
We support each other, and we respect our clients and our competitors. Innovation is in our DNA, and we are always looking for better ways to do things and are willing to take measured risks and learn from our mistakes along the way.
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