Public Relations & Corporate Affairs (Marketing & Communications)
As the PR and Communications Manager, you will be responsible for developing and implementing strategic communication plans that enhance the brand's image and visibility.
You will work closely with creative teams, media partners, and stakeholders to ensure a cohesive and compelling brand story.
About the Brand:
Join a prestigious luxury brand renowned for its commitment to craftsmanship, innovation, and timeless elegance.
The brand has a rich heritage, blending tradition with modernity to create exquisite products that embody sophistication.
They are dedicated to delivering an exceptional experience to their clientele and are looking for a passionate PR and Communications Manager to elevate their narrative and strengthen their presence in the luxury market.
Position Overview:
As the PR and Communications Manager, you will be responsible for developing and implementing strategic communication plans that enhance the brand's image and visibility.
You will work closely with creative teams, media partners, and stakeholders to ensure a cohesive and compelling brand story.
Key Responsibilities:
Develop and execute comprehensive PR and communications strategies to promote brand awareness and drive engagement.
Cultivate and maintain relationships with key media contacts, influencers, and industry leaders.
Oversee all press materials, including press releases, media kits, and editorial content, ensuring alignment with brand voice and values.
Organise and manage showroom events, product launches, and media previews, ensuring a luxurious experience for attendees.
Monitor media coverage and industry trends, providing insights and recommendations for strategic adjustments.
Collaborate with the marketing team to align communications with broader marketing initiatives.
Manage crisis communications and develop proactive strategies to mitigate reputation risks.
Job Requirements:
Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
Minimum of 5 years of experience in PR and communications, preferably within the luxury or high-end consumer goods sector.
Proven track record of successful media relations and securing high-profile coverage.
Experience in organising and executing events, particularly in luxury or high-stakes environments.
Strong editorial skills with the ability to create compelling content that resonates with target audiences.
Exceptional verbal and written communication skills, with a keen eye for detail.
Ability to work collaboratively in a fast-paced environment while managing multiple projects.
Skills and Experience:
Established network of media contacts within the luxury sector.
Proficient in digital communication tools and social media platforms.
Strong analytic skills to measure the effectiveness of PR campaigns and adjust strategies accordingly.
Creative thinker with a passion for storytelling and brand building.
Experience with crisis communication strategies is a plus.
Why Join?
Be part of a dynamic and innovative team at a leading luxury brand.
Opportunity to shape and enhance the brand's communication strategy.
Competitive salary and benefits package.
A creative and inspiring work environment.
If you are a driven, creative professional with a passion for luxury and a desire to elevate brand narratives, we want to hear from you!
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