Hype DC is Accent Group's premium, limited and exclusive sneaker retailer.
With almost 25 years as one of Australia's leading premium sneaker destinations, Hype DC continues to deliver a curated world-class assortment of sneakers to our customers.
Here at Hype DC , we are obsessed and committed to our people; our team and our customers are at the heart of what we do.
As a key sneaker destination, we strive to deliver memorable experiences, a high-performance culture, and operational excellence.
About the Role: As Marketing Coordinator at Hype DC, you will play a pivotal role in how the Hype DC brand is represented across all customer touchpoints, ensuring messaging is consistent, on-brand, and engaging.
Your responsibilities will include building VM directives and training guides for the Retail team, fulfilling all POP requests, identifying centre marketing opportunities, and creating content to be used across all Hype DC channels to drive trade.
The primary responsibility of this role is to support omni-channel campaign execution, retail 4 wall initiatives, and the day-to-day "always on" tasks for Hype DC.
Your key responsibilities will include: Work closely with the Creative teams to build, plan, and support creative briefs to ensure campaigns are executed and go-to-market activity aligns with brand guidelines.
Assist with building brand proposals, GTM and retail directives, and post-campaign reports.
Raise PO's & invoices to ensure the PO tracker is always up to date and invoices are paid before any activity goes live.
Report on all campaign results which will be shared externally and internally.
Raise, manage, and track all marketing co-op spend to ensure all reimbursements are raised and paid.
Ensure all contact lists for suppliers, brand partners, influencers, and centre contacts are kept up to date.
Create content where needed to support sale events, store openings, and new product drops.
Create Retail VM directives for campaigns.
Support with Retail team training guides for new brands and products.
Drive centre marketing relationships and placements.
Manage and fulfill all store POP requests.
Manage all retail print briefing and distribution lists for all brand and sale campaigns.
Manage and execute the VM calendar for Market Street and store activations.
Manage the digital screen content for stores.
Responsible for store music, ensuring it is up to date and on-brand.
Coordinate with external vendors, such as printers and advertising agencies, to produce marketing materials and ensure they meet deadlines.
Plan and execute in-store activations to support openings and refurbishments.
Work with the marketing manager and PR teams to plan and execute brand events including ideation, supplier management, and execution.
To succeed in this role, you will need to have the following: Have a Make it Happen Attitude.
Strong communication skills both written and verbal.
Excellent attention to detail including accurate, thorough, and able to monitor work for quality.
Must be organized with strong time management skills.
Highly dynamic and adaptable work ethic.
Collaborative and strong interpersonal skills.
Able to be dependable, follow instructions, and respond to management direction.
Graphic design experience in Adobe Suite is a bonus.
At Accent Group Limited, we are committed to creating an inclusive workplace that promotes and values diversity and inclusion.
We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability.
We strive to create an equal employment environment where everyone from any background can be themselves.
The Accent Group acknowledges and pays respect to the Traditional Owners and ongoing custodians of the land, the Aboriginal and Torres Strait Islander and Maori people.
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