Marketing Communications Manager

Frenchs Forest, New South Wales, Australia Job Description We are searching for an experienced Marketing Communications Manager.
This position will be responsible for building, reinforcing, and safeguarding the Cooper Vision Brand reputation with both external and internal audiences.
Internally you will be working with Management to develop and oversee internal communications strategies, ensuring internal employer brand building and overall effective dissemination of information within APAC and ANZ business.
The Marketing Communications Manager (hereafter "the role") will be responsible for activating brand strategy by leading the development and execution of holistic marketing communications (marcom) programs for a portfolio of Cooper Vision and customer brand products and services in ANZ, to our target audiences of Eyecare Practitioners (ECPs) and their patients.
This hands-on communicator role will deliver on its remit via effective coordination of internal CVANZ resources and external agencies to deploy selling and educational collateral, patient-facing materials, public relations activities, industry events, and tradeshows, online, offline & social media, and other marketing communication activities that support execution of the ANZ marketing & commercial strategies across ECP and retail channels.
The role entails a high level of partnering with brand, customer marketing, professional affairs, and other commercial stakeholders, both regional and global, to ensure aligned and comprehensive programs that contribute to CVANZ's targeted commercial outcomes.
Primary focus Inputs and understands brand and product strategies and translates them into impactful marcom campaigns aligned to Global brand guidelines.
Plans, executes, and measures brand, digital, and PR communication activities.
Contributes to planning, execution, and follow-up of industry event participation for the brand area of focus.
Plan, develop, and implement internal communication strategies and platforms.
Responsibilities Achieve CVI revenue and profitability targets.
In conjunction with the Brand and Customer Marketing, plan and monitormarketing investment within the allocated overall Advertising and Promotion budget.
External Brand Setting the Cooper Vision Master Brand and Corporate reputation communication strategy in line with global guidance.
Developing, socialising, and aligning external marketing communication campaigns to establish and enhance the Cooper Vision Brand and key ESG / Sustainability activities among industry, customers, and the public.
Leading all PR activities for ANZ: from agency appointment, communication strategy, campaign and content development, calendar management, compliance, and measurement.
Partnering effectively with Global, Regional, and Local marketing teams to socialize, plan, and deploy PR brand activities.
Cultivating and maintaining relationships with media outlets.
Manages press inquiries and coordinates interviews.
Supporting the ANZ executive exposure within industry and public forums.
Leading the development, alignment, and execution of an annual Marketing Calendar Contributing to planning, execution, and follow-up of industry events ensuring brand standards are incorporated in design and materials, and supporting the PR amplification plans, and the communication outcomes.
Internal Comms In close collaboration with senior management and HR craft and disseminate internal messages aligned with corporate values, goals, and objectives.
Facilitating change management communication during organisational changes, making sure employees are well-informed and supportive of the transition.
Managing internal ANZ communication platforms.
Planning, developing, and implementing internal communication strategies that foster employee engagement, consistent messaging, and updates in organizational goals and objectives.
Continuously assessing/improving the impact of internal communications.
Customer Building a deep knowledge of the industry, category, Cooper Vision product/services, and competitors to create, craft, and execute CVANZ's marketing communications strategy that is relevant to our customer profiles.
Leading and incorporating tradeshow and event participation into brand activity plan to optimise lead generation and customer touchpoints, ensuring consistency with brand strategy and guidelines.
Maintaining the customer (practice and ECP) direct marketing directory.
Defines and executes CRM/email strategy for engaging customers and wearers.
Strategy and Planning Developing Marcom strategy in consultation with a broader team that contributes and is aligned to the annual Commercial plan.
Developing media strategy, in consultation with the broader marketing team, and managing all contact with online and offline media vendors.
Defining brand digital plan encompassing content for paid, earned, shared, and owned (PESO) media elements, and usage plans across platforms for email & CRM, online, social media, and mobile applications.
Developing brand marcom plans with optimal communications mix of B2 B tools to ECPs, B2 C tools to vision-correcting consumers, and B2 B2 C tools that enable ECPs to endorse the CVANZ portfolio more effectively to their patients.
Execution and Analysis Ensures all marketing collaterals comply with Master Brand global standards.
Ensures the marketing community is trained on the standards and requirements.
Developing content, both adopting/adapting global materials and as required creating in-market, for use in campaigns that activate brand strategies for new product launches and throughout the product life cycle, for CVANZ branded & customer brand portfolios.
Managing all elements of CVANZ marketing asset AGILE approvals process to ensure that market-facing collateral is compliant with medical device regulations and CVANZ standards, including content posted on websites.
Executing and enhancing plan across relevant digital media-CVANZ websites, blogs, and social media platforms as part of a consistent omnichannel approach, creating compelling, measurable calls-to-action.
Enhancing digital investment by driving search engine optimisation (SEO) across all employed marketing platforms and content.
Analyses, reports, and acts on key performance metrics that demonstrate the contribution of communication initiatives including events, digital, and PR.
Agency Management Partnering with peers and the Head of Marketing to ensure a seamless, consistent approach internally and with agencies.
Managing pitch process, agency selection, contract development, and performance measurement for key agency partners (optimize agency dollars, scorecard process, RFPs, etc.
Managing agency briefings, adherence to timing and content requirements, and alignment of collateral with brand guidelines and strategy, for initiatives that are delegated to external agencies.
Writing strong briefs that articulate brand strategy and objectives, enabling effective execution of marcom initiatives.
Creates strong standards.
Teamwork Collaborating with CVI regional and global marketing communication teams to ensure an aligned approach with global brands and enable the sharing of key learnings, success stories, and best practices.
Building strong relationships with brand, customer marketing, professional services teams, and other commercial stakeholders, to ensure requisite input and alignment on the development and execution of all marcom initiatives.
Monitoring and sharing relevant customer and competitor messaging in the area of brand focus.
People Development Developing an understanding of Cooper Vision's (CVI's) culture, products, and sales policies.
Upskills and utilises CVI software programs to enhance sales and provide information as required.
Participating in CVI Employee Performance Management and development process.
Participating and in some cases leading additional initiatives and projects as required.
Travel: Occasional 5% domestic travel may be required to be spent in the office or out of the office with customers.
Maybe requested to travel and attend business functions in Australia to meet job requirements.
Qualifications Strong project management and organisation skills.
Hands-on go-getter, willing to roll up sleeves and personally act to drive success.
Demonstrated leadership skills; ability to manage.
influence diverse, remote, and cross-functional teams inside and outside of CVANZ.
Demonstrated influencing and collaboration skills; ability to build effective relations and manage diverse, remote, and cross-functional teams inside and outside of CVANZ required.
Evidence of track record of self-starting, creatively thinking, bringing new ideas and approaches to the team, and looking for ways to improve on current practices required.
Demonstrated proficiency in successfully, and simultaneously, managing the execution of multiple cross-functional marcom projects required.
Motivation to proactively develop CVANZ product knowledge required.
Experience in the vision care category or a similar B2 B2 C environment would be highly regarded.
Excellent written, oral, and presentation skills are required; this role will produce content therefore copywriting experience is essential.
Experience in managing and measuring agencies; creative, digital, and PR required.
Experience with digital content management systems, and experience with CRM and marketing automation platforms, such as SFDC & Mail Chimp , desired.
Proficiency with office software including Microsoft Office and Outlook.
Capable of performing a light physical effort to fulfill job requirements.
Standard office environment/setting Sedentary to light physical effort necessary as required Prolonged sitting in front of a computer Virtual team collaboration between country and regional colleagues Prepared to work extended hours on occasion Experience: Minimum of five years' experience in a Marketing and Communications role.
Consumer Packaged Goods experience would be a plus.
Experience working with "big box" retailers for a B2 B2 C product portfolio preferred.
Education: A Business or Arts Degree in communications, public relations, marketing, or related discipline.
About Us Cooper Vision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day.
Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.
At Cooper Vision, our effort to improve lives begins with our employees.
We are committed to developing people as a key global differentiator and our most important asset.
We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness.
Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization.
Cooper Vision employees pride themselves on being proactive, innovative, flexible and friendly.
That's a strong reflection of our corporate culture—and part of the reason Cooper Vision may be a great workplace for you.
Job Info Job Identification 4989 Job Category Marketing Posting Date 07/04/2024, 01:19 PM Apply Before 08/30/2024, 07:00 AM Job Schedule Full time Locations Unit 3.02, Gordon and Gotch Corporate Centre, New South Wales, 2086, AU #J-18808-Ljbffr