Hello. We are EssenceMediacom. GroupM's newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.
About the role In your role as Planning Director, you are the story teller, the person that connects all the dots, defines the idea, and the systems architect. Working closely with our strategy, creative, account service, marketplace and digital teams, will engage with the business leadership team to deliver on your client's objectives. We are now one of the largest agencies with an enviable client roster, which includes CBA, Bankwest, adidas, Bayer, Dell, Google, Mars, PlayStation, The Coca-Cola Company and Uber.
What will make you stand out You are considered a specialist when it comes to understanding how media works across paid, owned and earned channels.Really enjoys working with data – being able to pull actionable insights from a client's data set translating this into planning lead implications/optimisations. Ability to build and optimise reach and use tools to do this.In-depth understanding of the latest research on media effectiveness and how media drives growthExperience in audience and signal planning understanding how to build audiences and translate them into segments we can buy and activate againstCompetency working across planning tools from audience planning, allocation and optimisationAbility to work with implementation teams to translate the strategy into actionable plans for brandsEnsuring delivery of a digital solution which is relevant to the client's business/brand by working with the Implementation teams to fine tune budget allocation, weights, phasing, site mix with creation of the media planBuilds key relationships with key client stake holders in marketing, planning and strategyWorks with client teams to share thought leadership on media planning effectiveness either pro-actively or in key stakeholder meetingsMore about You Has the ability to turn numbers into a story - numbers are like a second language and easily translated fast, accurately and effectivelyIs a highly skilled communicator who knows how to simplify the complicated media world and structure of an agencyIs always excited to build connected systems that deliver against business solutionsAn awareness of what award-winning work looks likeIs a trusted advisor who can quickly understand the client's business needs and develop a solutionEnjoys working within a fully integrated teamWhat we can offer you Our 'Strive' flexible working policyLearning and Development AcademyWPP Global Employee DiscountsReconnect Program (work in our offices overseas)Industry leading parental leaveBirthday leave, Culture initiatives across the yearDE&I programApply now and send your CV via the link!
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