About The Role In this role, you will be responsible for designing and developing digital marketing strategies, executing highly engaging campaigns, and reporting on performance with a focus on driving app engagement. You will collaborate with cross-functional teams to create campaigns that cut through the noise, and continuously improve customer engagement.
Details Rate: $900 to $1000 per day + Super Length: 6-month contract Reporting into: Associate Director Location: Macquarie Park, Sydney Work environment: 3 days a week Tuesday & Wednesday all in days What You Will Do Lead the development and implementation of a digital marketing strategy to drive engagement with the app. Create data-driven marketing campaigns and optimize performance through a test-and-learn approach. Manage the execution of creative campaigns focused on apps, but also including digital advertising, customer touchpoints (web, mobile, social), and more. Build strong relationships with internal and external stakeholders to ensure campaign success. Report on campaign performance, analyzing data to identify key insights and opportunities for enhancement. Work closely with delivery analysts to design, set up, and execute campaigns using complex data. Key Responsibilities Develop and deliver marketing strategies to drive engagement within the app user base. Optimize campaign performance across all channels, focusing on response rates, conversion, and ROI. Build strong brand advocacy and foster positive sentiment through engaging creative content. Collaborate with cross-functional teams (including product, creative, and brand) to deliver cohesive marketing efforts. Manage agency and vendor relationships to ensure effective project and campaign delivery. Lead and inspire a small team, focusing on capability development and growth. What We Are Looking For Must have experience developing content for apps and familiarity with platforms like Airship (or similar). Extensive experience in campaign management, with a solid background in handling complex data and collaborating with analysts. Strong stakeholder management skills, with the ability to work under tight deadlines and within budget. Experience leading teams and delivering successful campaigns across paid and owned channels. Excellent organizational, analytical, and communication skills. A forward-thinking, resilient individual who thrives in a fast-paced environment. If you're ready to take the next step in your marketing career and work in a fast-paced, innovative environment, apply now !
#J-18808-Ljbffr
