The Role We're searching for a brilliant CRM Manager to join our Growth team, skilled in CRM and digital optimisation that turbo charges conversion.
You will support the CRM Lead in executing key customer communication programs, with a focus on optimising engagement and driving growth.
This role is pivotal in managing Customer Comms and Engagement through Salesforce Marketing Cloud (SFMC).
As part of the Growth squad within Marketing, you will also assist in broader optimisation across owned and paid channels to drive end to end conversion.
You will be responsible for: Supporting the CRM Lead in executing Comms Automation programs across Direct and Broker brands including:Content and asset creation, data preparation, journey builds and testingOptimising leads, drafts and applications programs, as well as broader lifecycle comms programsAssist in database management to ensure best practice for data hygiene and campaign performanceContribute to the Growth and Lifecycle comms strategyCollaborate in the creation and segmentation of customer journeys to drive personalised messagingMonitor, evaluate and report on the performance of CRM and other Growth squad programs, leveraging data-driven insights to optimise and further shape the Growth strategyContent updates on the Athena websiteSupport on paid media management, optimisation and reportingSupport on monitoring and managing social mediaDoes this sound like you? You're a do-er who can work as part of a team, and also function well as a solo act to get things doneBrilliant organisation and time management skills with the proven ability to manage and deliver multiple campaigns or projectsYou're a great communicator verbally and with the written wordExcellent attention to detail and proficient with data manipulationYou are proactive, ambitious and a fast learner.
Highly collaborative, able to work across multiple, concurrent workstreamsYou are efficient, organised and comfortable with working in a fast-paced environmentComfortable working to tight deadlinesWhat you'll need for this role: You have a Bachelors degree or higher in Marketing, Data or a related fieldYou have 3 - 5 years marketing experience, ideally agency side or in a fast paced environmentMin 2 - 3 years experience with SFMC or similar marketing automation platformProven track record of managing and optimising acquisition programs at all stages of the funnelExperience in website content management and optimisations using CMS platforms, preferably ContentfulAnalytical mindset and ability to interpret data and deliver actionable insightsExperience collaborating with cross-functional teams to achieve marketing and business objectivesHTML, CSS and SQL experience is highly regarded but not essentialExperience working in a regulated category is ideal, as is having experience working in an agile environmentYou'll be joining an experienced team, passionate about being best in class in everything we do.
We have a relaxed and fun atmosphere where you can bring your unique self and skills to help us all grow as a team.
Be great, be you, play nice. At Athena we are committed to a workplace that embraces diversity, equality, and inclusion.
Athenians are free to let their own brand of freak fly.
#J-18808-Ljbffr