Commercial Services & Segments Marketing ManagerAt Bunnings, you'll make a positive difference to our business and beyond. Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry. Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.
By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work.
We are seeking an experienced B2B marketing manager with a proven track record in developing and implementing commercial marketing programs to join our Bunnings Marketing Team. About the Role As the Commercial Services & Segments Marketing Manager you will be responsible for the marketing strategy and positioning of the Commercial Services & Segments division of the business, which includes the specialty trades segments across trade, builders and organisations (business) within the Bunnings Trade portfolio.
The main purpose of the role is to drive sales and build brand equity for Bunnings Trade by promoting key initiatives such as 134 TRADE, Whole of Build, Supply and Install, Builders' Showrooms, create sales enablement material for account managers and business development managers, promote key business industry segments and association partnerships, Frame & Truss, as well as advertise and support trade events and community partnerships across AU & NZ.
This role will work closely with the senior commercial leaders to identify and develop key growth strategies for Bunnings Trade and implement advertising plans to promote these strategies. You will need to provide regular updates and conduct future planning and feedback sessions to drive the Trade business forward.
This role provides direction and guidance to the marketing specialists, overseeing the development of B2B sales enablement programs, promoting new products and services to key segments, leading agency briefs and assisting with the planning and execution of brand campaigns across Bunnings Trade commercial segments.
Additionally, you will utilise your strong understanding of outputs from customer research and insights and turn these insights into actionable customer and marketing plans, as well as utilise your strong understanding of digital marketing strategies and content development to support an ambitious commercial growth plan.
About You Joining a dynamic and innovative team, you are a strategic, outcome-driven, and creative marketing leader. You excel in building strong relationships, adept at cross-functional collaboration, and possess exceptional stakeholder management and communication skills.
You will additionally have:
Minimum 8 years marketing experience ideally across B2B and possessing strong brand and campaign management experienceMinimum 5 years' experience leading teams as well as proven experience in managing budgetsStrong understanding of B2B business environments with proven experience to drive segment-optimized business results.Good understanding of trade and build industry.Comprehensive ATL and BTL marketing channel production experienceGood understanding of legal and compliance requirements for advertisingWe're here to support you. Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. Contact us at ****** and a member of the team will be in touch.
You'll be part of a workplace where you'll feel like you belong. There's so much on offer when you're part of our Bunnings team with benefits including:
Our flexible and informal work environment which helps bring balance between work and home.Team discount at Bunnings, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch.Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café.12 weeks paid parental leave, regardless of gender, annual flu vaccinations and health checks.The opportunity to create a real difference in your local community and environment.Join us and experience Bunnings from the other side of the counter.
Please note that if your application progresses to the reference check stage, you may be required to submit a police check. If your search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role. About UsWe are the leading retailer of home improvement and outdoor living products in Australia and New Zealand, and a major supplier to project builders, commercial tradespeople and the housing industry.
Our ambition is to provide our customers with the widest range of home improvement products in accordance with our lowest prices policy, backed with the best service.
Our Team Members are the soul of our business, and bring this vision to life every day in our stores throughout Australia and New Zealand. "We're building the best ... our team makes it happen".
Our CommitmentAt Bunnings, we believe a diverse team creates the best mix of perspectives which helps us innovate and make better decisions. We want our team to have diverse thinking, perspectives, backgrounds and education, which supports us in representing the local communities we serve and so our team can bring their whole self to work.
A diverse and inclusive team makes everyone feel valued, respected and connected at work. We're committed to creating a safe and supportive work environment for all team members regardless of age, disability, gender identity, sexual orientation, race, ethnicity or background.
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