Category Marketing Specialist At Bunnings, you'll make a positive difference to our business and beyond.
Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry. Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.
By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work.
We are seeking an experienced Category Marketing Specialist to join our dynamic Bunnings team. About the Role Joining a newly created team in Marketing, the Category Marketing Specialist will assist with the translation of insights and category strategies into compelling and engaging go-to-market campaigns that reach the target category audiences. This includes developing multichannel marketing plans for key category campaigns, as well as executing tactical marketing activities that support the growth of the business.
What's involved Work closely with the Strategy and Planning Managers to ensure the category is represented within key campaigns and seasonal events. Apply customer and category insights and research to guide marketing campaigns and inspire highly effective creative work. Understand the category marketing strategy and target audiences and be able to articulate this to the Merchandising and internal Marketing teams as part of campaign briefings. Co-ordinate and produce category marketing campaigns across ATL and BTL channels, including eDM's, social media, SEM and more. Help brief and plan content across digital channels to drive category awareness. Support the delivery of activity on the calendars through briefing and trafficking any asset creation required. Participate in monthly reviews of the content, direct marketing and social calendars ensuring the calendars are accurate. Help support the development of advertising material for store openings, refits and instore events. Provide any category-level marketing support for sponsorship activities and campaign integration with key internal and external stakeholders. Who we are looking for You enjoy working in a collaborative, outcome-driven, fast-paced environment where you will be supported in your work and learning. Your exceptional attention to detail, time management skills and ability to collaborate with cross-functional teams, coupled with your organisational skills, will see you succeed in this role.
You possess exceptional stakeholder management skills, are a creative and strong communicator (both verbally and written) who is passionate about meeting the segment's needs.
You will also have:
Five+ years' experience in marketing or a related business unit role. General understanding of ATL and BTL marketing channels, particularly Digital channels such as Social Media and SEM. An understanding of outputs from customer research and insights. An understanding of product briefing process and of legal & compliance requirements for advertising. Sponsorship and event activation experience. Website and email content updates and integration experience. Degree in Marketing, Business Development or relevant studies at Tertiary Level. We're here to support you. Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. Contact us at and a member of the team will be in touch.
You'll be part of a workplace where you'll feel like you belong. There's so much on offer when you're part of our Bunnings team with benefits including:
Our flexible and informal work environment which helps bring balance between work and home. Team discount at Bunnings, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch. Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café. 12 weeks paid parental leave, regardless of gender, annual flu vaccinations and health checks. The opportunity to create a real difference in your local community and environment. Join us and experience Bunnings from the other side of the counter.
Please note that if your application progresses to the reference check stage, you may be required to submit a police check. If your search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.
About Us Our Commitment At Bunnings, we believe a diverse team creates the best mix of perspectives which helps us innovate and make better decisions. We want our team to have diverse thinking, perspectives, backgrounds and education, which supports us in representing the local communities we serve and so our team can bring their whole self to work.
A diverse and inclusive team makes everyone feel valued, respected and connected at work. We're committed to creating a safe and supportive work environment for all team members regardless of age, disability, gender identity, sexual orientation, race, ethnicity or background.
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