Blue Light Card.
Individually great, together unstoppable.
The role and team At Blue Light Card Australia, we're on a mission to say "thank you" to our front-line workers, by helping them save on the things they love, through exclusive discounts and perks.
We launched in Sydney, Australia in October 2022.
We're a fast-paced, ambitious start-up (backed by our established UK entity), committed to deliver something extraordinary to our members, and we need passionate individuals to help us get there!
To help us on our journey, we're looking for a Brand and Communications Lead to join our small but mighty team, where you'll be responsible for strategies that enhance Blue Light Card's visibility, reputation, and engagement in the Australian market
If you're driven, innovative, and excited to work for a company that truly makes an impact, we'd love to hear from you!
What you'll do Shape and execute a bold, creative brand strategy that's tailored to the Australian market, driving innovative ways to connect with our members and tell our storyOversee the creation and roll out of brand materials, ensuring everything we do is consistent across all touchpointsKeep a pulse on brand performance – analysing what's working, what's not, and making smart adjustments to keep us aheadManage all internal and external communications, from PR and community management to social media and supporting with email campaignsCraft compelling narrative and high-quality content that speaks to our members and partnersHelp to build the Blue Light community in Australia, acting as a brand ambassador in all public engagements and partnershipsCollaborate with teams across the business, to design and launch promotional campaigns that strengthen relationships with existing retail partners, and unlock new collaboration opportunitiesWhat you'll bring A degree in Communications, Marketing, or a related fieldProven experience in a brand or communications role within an early stage start-upExpertise in PR, social media, and both digital and traditional media channels, with excellent knowledge of the Australian media landscape, and experience managing PR agenciesA strategic yet creative mindset – seeing the big picture but not missing the details that make our brand shineGreat interpersonal skills with a talent for building relationships, influencing stakeholders at all levels, and effectively managing and motivating team membersStrong project management skills and adaptability – comfortable with the pace and ambiguity of a high-growth start-up, and able to balance different prioritiesProficiency using analytics tools to measure and report on campaign effectivenessExperience in community-led or membership-based organisations would be a bonusOur culture At Blue Light Card, our members are at the heart of everything we do, and it's our incredible team that make it all possible.
We're all about creating a workplace where people genuinely love what they do, and where talented individuals are excited to join.
We're a tight-knit team motivated by shared values and a collective mission to support the people who keep our communities safe.
We work hard, support each other, and always make room for a bit of fun along the way!
Our Sydney office, just a stone's throw from the CBD and Central Station, is where ideas flow, snacks are plentiful, and teamwork thrives.
In the UK, we're the leading benefits platform for the blue light community—partnering with over 18,000 brands to deliver exclusive savings.
We've brought that same game-changing offering to Australia, supporting health professionals, law enforcement, emergency services, and Teachers.
Together, we're building something amazing for our everyday heroes.
What we offer Hybrid working and flexible hours24 days of annual leave plus your birthday offSocial and Culture Club eventsPaid parental leaveCasual dress code and modern office space (games area, quiet meeting rooms, coffee, fully stocked kitchen)Employee assistance programme (including mental health support)$1000 annual contribution towards private health insurance
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