Job Description - Assistant Manager, ICS Acquisition Marketing Creative Strategy (24016943)
Assistant Manager, ICS Acquisition Marketing Creative Strategy - 24016943
Description
You Lead the Way. We've Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Strategic Intent The role of Assistant Manager – ICS Acquisition Marketing Creative Strategy is responsible for delivering best in class market creative and strategy to drive new customer acquisition and billings growth for American Express's portfolio of proprietary Small Business Cards.
How will you make an impact in this role? Use available data and insights to inform and shape a strategy at a product level; working with internal stakeholders and agency partners to brief, develop project, manage and execute marketing campaigns to drive product acquisition.Develop, update and optimise the always on repository of Proprietary acquisition creative assets for our Small Business portfolio.Execute the acquisition strategy for the super-premium charge portfolio ensuring a healthy pipeline of HNW prospects.Build and leverage relationship with key internal stakeholders including Product, Brand, Risk, Compliance and Channel Owners.Drive innovation and change with key stakeholders to develop multi channel strategic creative platforms assets in multi-formats for the ICS Proprietary Small Business card portfolio.Development and execution of campaigns and initiatives designed to educate and engage key stakeholders both internally and externally.Leveraging reporting and analytics to track acquisition performance and shape channel recommendations.Lead competitive and market creative reviews and connect with international colleagues to provide insights and external thinking to the broader team.Track and report campaign performance to optimise campaigns improve future marketing activity.Preferred Qualifications 5+ years' experience in B2B marketing, strategy or financial services or someone with strong agency experience.Track record of driving results and innovation in a fast-paced and constantly changing environment.Ability to manipulate and interpret data to derive conclusions and actionable insights.A self-starter and independent worker with a strong sense of curiosity and desire to solve problems in creative ways.Multitask.Strong understanding of the financial services and loyalty will be highly regarded.Excellent communication and organisational skills.Your development is as important to us as is it to you. You'll be rewarded for excellent output. You'll be looking for an interesting challenge in a fast-paced environment.
This is an exciting opportunity in the ICS Acquisition Marketing team to help shape the marketing strategy for our Small Business Card portfolio. You will be working in a fun, tight knit team and collaborating with the broader business finding opportunities for growth. We are looking for a tenacious, curious, passionate and opened minded team member who will challenge the status quo, be data driven and customer focused. You will lead the way and love what you do, taking ownership of your work and your wins.
Minimum Qualifications We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Support for financial-well-being and retirement.Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.Generous paid parental leave policies (depending on your location).Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).Free and confidential counseling support through our Healthy Minds program.Career development and training opportunities.Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
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