The Sydney Coliseum Theatre stands as a beacon of entertainment excellence, renowned for its vibrant cultural offerings and captivating performances. As we continue to grow and establish ourselves as a leading venue in the entertainment landscape, we are seeking a dynamic Theatre Marketing & Development Manager to drive our audience development and marketing strategies.
Creative and supportive work environment within a leading entertainment venue. Opportunities for professional growth and development. Competitive salary and great employee benefits. The chance to shape the future of a renowned theatre and make a significant impact on its success. About the Role: As the Theatre Marketing & Development Manager, you will play a pivotal role in creating, planning, and executing audience development initiatives and placemaking strategies that elevate the Sydney Coliseum Theatre's profile. You will be responsible for growing our audience reach, enhancing our marketing campaigns, and ensuring that our theatre becomes a preeminent destination for entertainment.
Key Responsibilities: Audience Development: Develop and implement strategies to attract and retain both new and existing audiences. Craft innovative placemaking strategies that resonate with diverse audience segments and align with the theatre's vision. Marketing Strategies: Create and execute comprehensive marketing plans tailored to various channels. Focus on expanding value propositions and maximizing engagement across different platforms. Campaign Execution: Design and roll out high-impact marketing campaigns that drive ticket sales, boost attendance, and reflect our brand's positioning. Ensure campaigns meet or exceed sales and attendance targets. Sales & Engagement: Oversee initiatives to achieve targeted ticket sales and enhance audience engagement. Utilize our database effectively to inform marketing strategies and track performance. Brand Positioning: Ensure that all marketing efforts align with placemaking goals and established brand image. Our Perfect Fit: Proven experience in theatre marketing. Demonstrated experience in the development and management of data-driven marketing plans that achieve company goals. Excellent strategic thinking and project management skills. Proficiency in using data and analytics to drive marketing decisions. Exceptional communication and interpersonal skills. Excellent stakeholder management skills (internal and external). Strong understanding of the performing arts sector in Australia and associated trends. Experience in budget development and control. Ability to work collaboratively with the West HQ Marketing team and Sydney Coliseum Theatre team. If you are passionate about theatre marketing and ready to take on this exciting challenge, we want to hear from you! Apply today!
Sydney Coliseum Theatre is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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