Specialist - Marketing, Search Engine OptimisationDelivering good energy starts from withinIt's an exciting time to join Origin. Creating a great place to work means together we're progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We're always looking for better ways to deliver for our customers - and for our people.About the role:As the Specialist - Marketing, Search Engine Optimisation, you will play a key role in our search marketing program. You will conduct keyword and entity research and develop innovative and integrated SEO campaigns with highly creative and compelling copy, optimise existing page ranking and drive off-page SEO best practices to achieve sitewide traffic growth.You will regularly report to the business on web traffic, page ranking and SEO performance and work closely with the team to develop and execute a sitewide SEO strategy for the business.Key responsibilities:Deliver and execute the SEO strategy to improve search engine rankings and maximise organic web trafficConduct keyword and entity research to align and optimise website content for search enginesRun regular web crawls to monitor and troubleshoot web errors and web indexing issuesWork closely with the content team to make SEO search recommendations and optimise new contentEngage and collaborate with business stakeholders to maintain and deliver high-performing SEO campaignsWhat will you bring?2+ years SEO experience with a comprehensive understanding and application of on-page and off-page elements of SEODemonstrated experience using SEO tools: Search Console, AHrefs, SEMRush, Screaming Frog, Adobe AnalyticsExcellent understanding of content optimisation and developmentUnderstanding of website architecture and technical elements of web designSo, why join us?Discounted Origin products benefits for employees, including Electrical, Gas and Internet offers!Hybrid working environment, work up to 60% from homeCompetitive salary + annual performance bonus + performance-based reviewsOrigin 360 Electric Vehicles (EV) employee subscription offers a fantastic range of EVs, with flexible month-to-month plans and no lock-in contract.Free and confidential counselling for employees and family members.Origin - Where good change happensAt Origin, we're powered by people who believe in creating change.We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.Please note unsolicited CVs from agencies will not be accepted.Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.Origin is Australia's leading integrated energy company, employing around 6,000 people, more than 40 per cent of whom are female. Since listing on the Australian Securities Exchange (ASX) in 2000, Origin has achieved significant growth and is a top ASX company by market capitalisation – and we believe in providing a more reliable, affordable and sustainable energy future.We're also committed to powering dynamic and challenging career opportunities. Because we're involved in every stage of the energy supply chain, we're always looking for highly skilled and motivated people to join us in the exploration, production, generation and selling of energy. We are focused on ensuring that all of our people have the right skills and opportunities to contribute to the business and reach their own career goals.
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