ABOUT US We're a global fashion and lifestyle brand that empowers people to look, feel and be the best version of themselves. Creating everyday products to make everyday experiences better. Celebrating diversity and inclusivity, because we believe self-expression is for everyone. Using our voice and our platform to amplify the things that matter Listening to our community and respond to what they care about. We're restless — it's what fuels our fire and sparks our big ideas. We're optimistic — having an open mind means anything is possible. We're better together — join our world and let's do good things together.
ABOUT THE ROLE We have a very exciting opportunity in our Cotton On Australia / New Zealand team as a Social Media Specialist. If you love creating brand awareness and engaging customers through impactful content on social channels – we'd love to chat!
Your role will consist of various tasks, which include:
• Bring to life the Social Media content strategy, in line with the brand strategy, across multiple channels (Instagram, TikTok, Paid Social and Facebook), maximising engagement, channel growth and influencing purchasing behaviour.
• Own the Social Media calendar and strategy with flexibility and agility.
• With a curiosity mindset, never stop learning, testing, measuring and optimising our Social Media activities.
• Bringing your deep understanding of reporting and Social Media metrics, confidently find and present recommendations.
• Bring your innovative thinking to content, sharing ideas and references for content that delivers cut through, and process that enables social-first content outcomes
• Interact and engage with our community on our Social Media channels, building the Cotton On community.
• Deliver creativity in the development of content ideas, understanding formats that drive engagement and awareness vs. sales and new customer acquisition.
• Be the trend setter - Keeping up with latest Social Media trends, jumping on viral moments and turning it into on-brand content.
• Lead the way by identifying relevant market, platform and consumer trends that will keep Cotton On at the forefront of Social.
• Partner with our Paid Social Media team to set-up, adapt and analyse ad campaigns.
• Influence our Influencer Marketing team to identify and integrate relevant content creators and content trends into our roster and onto our Social Media channels.
• Collaborate and build relationships with other departments including brand communications, marketing and art directors to ensure that our Social Media content aligns with our overall business objectives and customer needs.
• Provide guidance and support to the social media coordinator
SKILLS & EXPERIENCE • Tertiary qualifications in Marketing, Communications or Advertising preferred
• Demonstrated experience establishing consumer focused social channels
• Solid understanding and interest in retail essential
• Proven analytical and reporting skills
• Strong knowledge of web and social analytics platform tools essential
OUR CULTURE To describe COTTON:ON in six words is easy; optimistic, passionate, real, energetic, collaborative and, most importantly, ethical.
Our team members are a passionate group of people, committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation. It is our shared belief that we can make a difference to lives of everyone we touch, from our backyard to the world.
BENEFITS We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide:
50% team member discount for all of our 7 brands.
? A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club!)
A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door!
? The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time.
Flexible working – enabling you to find the right working rhythm to be at your best.
Competitive salary packaging – ensuring we are constantly benchmarking to industry.
On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.
An Employee Assistance Program for you and your family.
Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.
Team mingle celebrations, speaker's series, surprise and delight moments – the magic happens when we get together.
Do you have a dog? Bring them into the office. We love them!
At Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us. We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers. If you have any individual needs in order to fully participate in the recruitment process, please contact us at ****** so we may support you in completing the job application process.
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