Social Media & PPC SpecialistWhat to offerBe part of a purpose-driven business passionate about its visionSupportive team and structure to support professional development and growthOpportunity to make a significant differenceOur client's mission is to help growing businesses achieve their goals and make the impossible possible through bespoke digital marketing solutions.Due to significant growth, they are on the hunt for their next Social Media & PPC Specialist to join their growing team based in Helensvale, QLD.Creative Tenacious PassionateIf you tick the boxes, we want to hear from you!The RoleThis role will take the lead in crafting and executing cutting-edge organic and paid strategies for our clients and the B2Me Marketing brand. Be the face of social and lead generation in our dynamic team to deliver full-service digital marketing solutions.ResponsibilitiesDevelop engaging content and implement organic social media strategies across all clients and multiple platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest etc.Curate high-quality, engaging content that resonates with the target audiences and drives engagement.Manage and lead social community management, including overseeing the management of online communities, managing crisis responses, and fostering a strong sense of community.Monitor social channels daily and report on performance metrics.Stay updated with social media trends and best practices and apply them to enhance the social media presence and performance.Identify and develop partnerships and collaboration opportunities.Develop email marketing campaigns to support lead generation.Design, execute, test, and review digital ad campaigns.Track and report ad campaign return on investment.Estimate costs, determine budgets and manage ad spend to achieve return on investment targets.Analysing website conversions and competitor performance data.Conduct research to discover keywords.Optimise ads and web pages for keywords.Designing and implementing multivariate tests to determine optimal ad content and bidding strategy.Candidate Skills and Attributes to Make the Role a SuccessExperienced Social Media Marketer with 3+ years' experience who has worked in an agency or providing solutions to multiple clients.A strong interest in technology and innovationProven success in digital ad campaignsExperience with Meta Business Suite and LinkedIn Campaign Manager.Strong communication and relationship-building skills with team members and clients.A team player with a proactive and go-getter attitudeSolid knowledge of SEO, keyword research and Google AnalyticsTertiary qualification in Marketing or a related fieldHighly organised with the ability to prioritise workload to hit deadlinesExcellent attention to detail with a passion for delivering high-quality creative outcomesIn return, you'll get to be part of an experienced, welcoming team. A team that thrives on mutual learning, sharing knowledge, and above all, delivering extraordinary digital marketing results that elevate our clients' businesses.If you're highly organised, passionate about all things digital marketing, and ready for a thrilling journey, send in your expression of interest and let's shape the future together. After all, it's not just business to us, it's personal.Join us and help turn passions into success stories!#J-18808-Ljbffr
