Editing & Publishing (Advertising, Arts & Media)
Are Media is Australia's leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10
Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women's Weekly, Better Homes & Gardens, Woman's Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE . Through our Change AREgenda we drive meaningful and positive change for women. Are Media employs Australia's best content creation talent and we are proud that our greatest strength is our people. Why Are Media?
Join Australia's leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including: A day of leave for your birthday, 4 days of volunteering leave each year, An inclusive parental leave program that supports all parents, families & carers, FREE digital access to all our titles, and Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
You're welcome in the office every day, but you have the option to work from home one day a week. About the role
The Shopping Editor is a lead content strategy role responsible for driving the shopping content strategy across all digital brands and verticals at Are Media. Reporting into the Head of Shopping and working closely with the Head of Affiliate, you will execute the digital content shopping strategies across all brands, driving and identifying opportunities to diversify revenue and collaborating with stakeholders and internal partners to develop projects that improve efficiencies and grow audiences, and help the business grow affiliate revenue and achieve yearly budget. You will be pivotal in executing the shopping content plan across the vertical structure to deliver content commerce revenue budgets including key metrics on conversion and click-through rates. This is a senior content lead who will provide digital thought leadership and drive a culture of collaboration, knowledge sharing and best practice. Duties
Help develop, deliver and report on brand-specific monthly shopping content plans, in collaboration with Head of SEO and Head of Affiliate, and deliver to Digital Editors. Share editorial, audience & affiliate knowledge with the business as needed & lead by example as the head of the Shopping Content Team. Edit work by Shopping Content team members across the sites, as required, to ensure quality and brand values are upheld, providing feedback and support where needed. Liaising with stakeholders to ensure seamless workflow and implementation of the monthly shopping plans and seasonal/calendar-based initiatives between Head of Affiliate, SEO CoE, DSI, as well as the Shopping Content and Digital Editorial Content teams. Manage the workflow around updating and republishing of top-performing Shopping content, ensuring it adheres to best practice for SEO and affiliate conversion. Help to identify and implement (as needed) emerging or currently untapped content solutions for Digital Shopping Content, to help grow Are Media's affiliate capabilities. Cultivate a strong data-based understanding of Are's digital brands' audiences, and the revenue capabilities and opportunities across all verticals – sharing insights in a monthly report to relevant stakeholders.
Skills and experience
Minimum 4 years' creating content in a digital environment. Experience with content management systems, affiliate network platforms and analytic tools. Preferred experience with Word Press, Conductor, Power BI. Strong understanding and experience in optimizing digital content for affiliate and shopping revenue. Strong content ideation, strategy and output skills. Strong understanding of SEO content. Strong leadership and mentoring skills, with previous management experience. Financial and commercial acumen; knowledge of affiliate revenue drivers for websites, social platforms and digital sales processes.
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
Please apply now and send your CV via the link.
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