This is a SEO Copywriter Specialist role with one of the leading companies in AU right now -- THE ICONIC -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off. More About the Role at THE ICONIC At THE ICONIC, we're on the hunt for a talented SEO Copywriting Specialist to join our dynamic team. You will play a key role in creating high-quality, SEO-optimized content that drives organic traffic, boosts search engine rankings, and enhances user engagement. Your day-to-day responsibilities: Produce clean, keyword-optimized SEO content for brand, category, and bespoke landing pages across THE ICONIC's catalogue. Edit and upload content into THE ICONIC's CMS, ensuring accurate population of metadata and hyperlinking as required. Implement market-leading SEO techniques, optimizing meta titles, descriptions, headers, and internal linking. Collaborate closely with internal stakeholders to enhance the quality and consistency of our SEO content. Track and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes. Conduct regular site and content audits to identify legacy content that can be improved or updated, making recommendations as needed. Analyze competitor content and SEO strategies, identifying opportunities and market gaps to enhance our competitive edge. Partner with UX, product, and content marketing teams to ensure all content is optimized for both search engines and users. Keep all SEO content guidelines up-to-date and accurate. Manage the end-to-end SEO workflow, working closely with external agencies to action SEO tasks. About You / Skills Required: SEO Expertise: You have an intimate understanding of SEO and Google best practices, particularly across all devices, with an app-first approach being ideal. Fashion eCommerce Knowledge: You possess a strong and comprehensive understanding of fashion eCommerce, along with a deep familiarity with THE ICONIC's brand identity. Proven SEO Copywriting Experience: Your experience in crafting copy specifically for SEO purposes is extensive, and you understand how to optimize content to drive organic traffic. Communication Skills: Your written and verbal communication skills are exceptional, allowing you to clearly articulate ideas and produce engaging, high-quality content. Brand TOV Interpretation: You have a keen understanding of the importance of brand tone of voice (TOV) and know how to seamlessly interpret it into content that drives engagement and tells a compelling story. Ability to Thrive Under Pressure: You excel in fast-paced environments, maintaining composure and delivering high-quality work, even under pressure. Team Player & Self-Starter: You can work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals. If you don't think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile. Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like THE ICONIC. ? Applying here is the first step in the hiring process for this role at THE ICONIC. We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.