Associate Regional Marketing Manager page is loaded Associate Regional Marketing Manager Apply locations Remote, Australia time type Full time posted on Posted 8 Days Ago job requisition id JR2024003633 Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :This role is responsible for regional marketing strategies and execution in ANZ, especially focused on channel marketing, new product introduction go-to-market, and branding initiatives to drive Razer's sell-through and increase our market share.• Responsible for development and execution of regional marketing strategies across our three key focus areas of channel marketing, new product introduction, and branding
• Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
• Manage communication, workflow and priorities with regional HQ marketing teams
• Work closely with supporting teams regionally and globally to localize or develop product campaign assets
• Set up and manage renewals of local marketing agencies to support the execution of our quarterly plans
• Manage and track regional quarterly marketing budget, identify ROI, and execute marketing programs within budget
• Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
• Direct communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
• Plan and execute Razer participation in regional industry or store events
• Research, analyze and monitor GFK market share reports, as well as other financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
• Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements
Pre-Requisites :• University degree in the field of marketing or business management or equivalent qualification
• Approximately 3-6 years marketing experience preferably in the gaming/ tech or retail industry
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
• Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
• Well versed in marketing trends, terminology and best practices
• Willing to travel and work in a multi-national team of professionals
• Good to have: Understanding of esports
• Good to have: Familiar with using and leveraging AI tools such as Copilot, ChatGPT, Gemini, or others
• Good to have: Basic photoshop skills / design understanding
Are you game?
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