Hybrid Agency: Red Agency
Job Description Summary: This is an exciting hybrid role where you will work within the Brisbane agency team, as well as the specialist Social and Content team on key accounts.
You will work closely with leadership to deliver the best quality work across client program development, implementation and reporting, meeting and exceeding campaign KPIs and making a positive contribution to identifying and securing new business for the agency.
The Senior Social Media & Content Manager applies knowledge and skills to demonstrate autonomy, well-developed judgement, adaptability and responsibility to manage client activities and the junior team that implements them.
You will be responsible for producing different kinds of social media marketing content, monitoring its success, producing monthly reporting and implementing insights and learnings into ongoing content development.
The role will provide you the opportunity to work across a variety of local and national brands and creative, integrated briefs across the agency.
As a Senior Social Media & Content Manager, you will have end-to-end responsibility of all Brisbane social clients, while working closely with the National social and content team for production assistance as required, for larger shoot days or more complex editing requirements.
You will require strong project management skills in order to build and maintain client relationships, manage workflow, drive creative outputs, meet deadlines, deliver and exceed set KPIs, while helping to upskill junior members of staff.
You will be tasked with preparing and executing (or overseeing the development of) content calendars for our clients' social media channels involving writing, production and editing, preparing creative briefs, applying paid approaches, as well as identifying and sourcing influencers.
You'll need to have excellent face-to-face communication skills and feel comfortable operating with a large degree of autonomy to ensure work is delivered to a high-quality standard.
The ideal candidate will be used to working autonomously to produce content quickly to maximise opportunities that pop up in the social zeitgeist.
You will also manage the promotion of content through paid means including Facebook, Instagram, LinkedIn and TikTok.
This position will work closely with the Brisbane Managing Partner, Executive Director of Social and Content, and the Client Services Director in Brisbane to drive excellence in social and content and optimal client health – and requires accountability for personal and team outputs and outcomes.
Knowledge Requirements This position requires specific and integrated knowledge of:
Creative thinking Communication/Relationship management Organisational/Time management skills Deep understanding of online technologies and the social media landscape Deep understanding of editing tools ideally Premier Pro or similar Knowledge and 'know how' of basic social media production equipment like camera, microphone, tripod and lighting Skills Manage junior teams allocated to clients Plan and write more complex texts Present more complex presentations and content calendars Handle more complex negotiations Manage more complex client engagements Demonstrate more complex creativity, production and editing Manage all facets of social media activity (production, organic and paid) Develop high-quality audience insights Develop complex content calendars Look for and make a small contribution to business development activities Manage allocated budgets ensuring client profitability Areas of Responsibility Tasks include:
Content Creation Creation of content ideas Creation and planning content schedules Source content and write copy as required Maintain editorial content on specified projects, ensuring a suitable level of quality and frequency Publish content through various channels such as Facebook, Twitter, Instagram, LinkedIn Participate in creative brief processes Brief and supervise 3rd party suppliers such as seeding agencies, content providers, influencers, media agencies and production agencies Social Strategy and Community Management Liaise between the online community on behalf of our clients Build and maintain a relationship with influencers and content creators Online marketing through social networking channels – particularly creating, scheduling and optimising Facebook ads Agile optimisation of content schedules to ensure learnings are fed back into their ongoing development Maintain activity reports and monitor campaign effectiveness Recognise and analyse issues or opportunities for our clients in social media Relationship Building Liaise directly with clients building strong client relationships Ensure a high level of client service Build and nurture relationships with other areas of the business Innovation Remain current on the evolving social media landscape Proactively monitor the social media landscape to identify trending topics or opportunities for clients to leverage Budgeting and Financial Management Manage and coordinate assigned junior account teams ensuring effective and efficient deployment of resources Ensure timesheets are completed accurately Manage allocated budgets with no over-runs without prior client approval People Management Assist senior managers with training and development of junior staff Have a strong understanding of the KPIs for self and junior staff Develop direct reports through on-the-job mentoring New Business Support senior managers on new business pitches, tenders and proposals Present confidently at pitch meetings Proactively recommend additional projects to existing clients Maintain and grow a network on LinkedIn Attend industry and relevant client events Use networks and networking opportunities to uncover new business opportunities Contract Type: Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
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