Senior Product Marketing Manager

Details of the offer

Join us on our mission to make a better world of work. Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day. Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world's top private cloud companies by Forbes and most innovative companies by Fast Company. For more information visit cultureamp.com. How you can help make a better world of work We're on the hunt for an ambitious Senior Product Marketing Manager (Snr. PMM) to drive Culture Amp's go-to-market (GTM) strategy for the company's core product portfolios and work alongside a team of passionate product marketers. As a SaaS Product Marketing expert, you will bring a plethora of exciting features to market, drive awareness and user growth on our platform via innovative and creative strategies, and be the subject matter expert in competitive and market trends. Based in Australia (in Melbourne or Sydney) and close to our Product team, the successful candidate in this role has a massive opportunity for impact. You will: Drive the GTM strategies across your portfolios to unlock awareness, activation, adoption, retention and expansion among your target users. Influence and rally teams to bring world-class products to market. Alongside your Product counterpart, you will be responsible for briefing the marketing, enablement & channel teams to execute your GTM strategy. Own the targeting strategy for your portfolio, including identifying best-fit users and developing ICP/buyer personas. Own the positioning & messaging for your product portfolios, enabling teams to use your positioning across the entire product and marketing funnel. Craft a compelling narrative to drive awareness and demand among your user base. Partner with product and marketing teams to ensure continued adoption and engagement of our product base via onboarding and retention initiatives. Source and analyze market and competitive insights, translating these into actionable workstreams for customer-facing teams. Connect the dots between product, marketing, Customer Success and sales, ensuring superb stakeholder management. You have: 6+ years of product marketing experience (e.g. launching products, driving user growth, enabling internal teams, conducting competitor analysis). Exceptional communication skills, empowering stakeholders to support your product strategies. Strong cross-functional relationship-building abilities. Ability to identify and forecast potential business problems/opportunities. Experience running complex cross-functional GTM launches and influencing senior stakeholders. Strong experience crafting compelling positioning & messaging. Ability to understand the market, competitors and core customer audience. Strong prioritization skills and ability to juggle multiple projects. Growth mindset and eagerness to learn and grow. Passion for solving customer problems with products. We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: Employee Share Options Program. Programs, coaching, and budgets to help you thrive personally and professionally. Access to external providers for mental wellbeing and coaching support. Monthly Camper Life Allowance. Team budgets dedicated to team building activities. Intentional quarterly wellbeing pauses. Extended year-end breaks. Excellent parental leave and in-work support program. 5 Social Impact Days a year. MacBooks for you to do your best & a work from home office budget. Medical insurance coverage (Available for US & UK only). Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. We have a strong commitment to Anti-Racism, and endeavor to lead by example. You can see our current commitments to Anti-Racism here. Please keep reading... Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to know how you can amplify our team with your unique experience! Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions. Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it. If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact ******.
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