About the role Reporting to Penfolds Global Head of PR, Partnerships and Sustainability, this role provides global leadership to Penfolds regional markets to ensure clear and consistent direction.
This role has a focus on message development, brand protection (reputation), and luxury brand positioning.
A highly dynamic and fast-paced role, this position also leads the global strategy for Penfolds Influencer programs and select partnerships.
Note: This is a 12-month parental leave cover contract role.
Key Responsibilities Drive the development of the PR and Partnerships strategy and programming. Responsible for the effective and efficient management of assigned PR and Partnerships Budget. Drive partnership campaigns and collaborations, with the goal of building and elevating Penfolds luxury brand image with external stakeholders; media, influencers, wine critics, end consumers, trade customers, and internal stakeholders; employees. Alongside Penfolds Global Head of PR, Partnerships & Sustainability - Lead, motivate, and influence the PR teams around the world towards achieving the objectives, strategies, and KPIs set for the brand, including one direct report based in the Melbourne office. Drive Penfolds Global Launch events including agency management and event direction. About you We are searching for a creative and strategic thinker to be able to co-create and implement the global PR and Partnership strategy.
You are a clear and confident communicator who can build and nurture strong relationships and work with cross-functional teams.
Minimum Qualifications Experience in brand communications or working in a public relations/agency or related business environment. Passion for the luxury industry, with strong understanding and experience in luxury brands, consumer lifestyle (wine/F&B experience preferred). Demonstrated skills, knowledge, and experience in the design, delivery, and execution of strategic and creative (brand and/or corporate) campaigns. Deep understanding of respective markets media landscape required. Excellent PR pitching and copywriting skills, including brand marketing knowledge required. Proficient skills set in budget controls, evaluations, analytics, and interpretation. Strong project management & planning skills; excellent time-management skills and ability to manage cross-functional demands. What's in it for you AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023. Access to the world's most admired wines through our employee product allowance. Flexible/hybrid environment to empower you to be your best. Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe. Opportunity to build a career across multiple functions (we're really good at doing this!
). Structured development programs to support your health, wellbeing, and career. "TWEforME Day" – an additional day of leave each year, for you to do you. Meeting-free Monday mornings (we all love this!
). What's it like to work here? We bring our whole selves, we're courageous and we deliver together – that's our DNA.
We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.
We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude.
We're definitely "glass half full" people and see challenges as opportunities and move with pace to achieve our goals.
If you're ready to help us be the world's most admired premium wine company, please apply now!
It takes all varietals! Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or on the basis of disability.
If you require any assistance to be included in our process, please contact ******, quoting the job title and reference number.
How to apply We move quickly at TWE and continually review applications, so if you don't want to miss out, apply today.
Please note that cover letters are not required (we really mean this!).
All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit, and a cognitive assessment.
The assessments should take around 30 minutes in total and you will be able to download a report at the end of it.
We will then be in touch ASAP to update you on how your application is progressing.
We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.
Note that we prefer to deal with you directly; we haven't briefed a recruitment agency on this role and won't be accepting CVs through any recruitment agency, so please apply directly.
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