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Summary Salary : Competitive Team : Media Location : Australia - Sydney Barangaroo Office
About Us Dyson is a global technology company on a mission to improve people's lives: whether that be by making the air they breathe safe and clean, or connecting them to high performing machines which keep their homes clean.
About the Role To accelerate Dyson ANZ performance in media, we are looking for a high calibre leader specialising in paid digital performance. This is a critical role that requires expertise in social performance (including content generation and influencers) as well as proficiency across the entire paid performance stack. The candidate must also be able to balance funnel marketing with longer-range brand priorities and immediate eCommerce sales delivery. This role is responsible for all channels in terms of paid and stack application across our tech stack to ensure that we utilise all opportunities from a data (1st, 2nd and 3rd) both within and cross category.
Audience definition, creative testing, performance media and social play a crucial part to ensure perfect shopper and owner experience across our digital touchpoints. This role works closely with the local Commercial Managers and E-Commerce to manage the digital funnel in an efficient way to reach our business objectives.
As a Senior Media Manager, you are responsible for the full funnel planning & execution. This will include, leading our media agency partner to drive the most effective media plans across all categories including, influencer and social activity across ANZ.
Main responsibilities include but not limited to:-
Paid media activation planning across a full funnel approach, whilst leveraging on owned, earned and paid channels, focusing mainly on performance media deliverables
Reporting insights for audience, creative and media channel optimisation across offline and online channels
Accountable for executing flawlessly across all paid media (offline, online and influencer / social channels) with the right creative at the right stage of the funnel that ladder up to our business & brand objectives
Inspire your team, media agency and lead stakeholders locally and regionally across Marketing, Direct/eComm, Media & Influencer agencies to deliver against business and brand objectives. Drive a culture of relentlessly focusing on the holistic view of overall media performance across all channels
Ensure all KPIs are met / exceeded and maximum value is extracted from our media investment from our media agency on a weekly basis
Utilise a marketing modelling program to make data lead investment decisions in the future
Deep understanding of an audience led approach, insights on creative best practice across media channels and recommend optimisations
Share best practice to regional and seek regional insights from other markets to inspire ANZ business
Work collaboratively with the Senior Acquisition Manager (search & eComm managers) to deliver on revenue targets
Using insights from digital platforms to power audience innovation and cross functional activation across Paid, Owned and Earned channel
Ensure all Category teams across ANZ are adhering to timelines and processes
Plan and review revenue contributions to .com from category activity with an eCommerce mindset
Work with the Media team to create a monthly / quarterly insight translation process that enables the wider business to act on these insights and apply in their channels
Being the conduit between functions (i.e. Direct, Retention, and Category) to ensure POE campaigns are implemented successfully
Assigning and management of annual media budget to support activity with ROI in mind (internal and external)
Own the paid media competitive insight tracking, work with partners (Google | Meta | Nielsen etc.) to collate an understanding of spend, SOV, benchmarks vs. competitors and innovation opportunities etc
Ensure Social remains an owned channel for seamlessly integrated, technology-led storytelling across marketing pillars (Category, Owners, PR)
Establish healthy balance between content from Global Editorial Board and local market to drive relevance and brief/publish across all relevant platforms
Continue to evolve strategy in partnership with Social Media Manager to build up capability further down funnel (e.g. Shoppable), explore new platforms (e.g., TikTok) and strengthen measurement capability
About You The successful candidate will have a positive, proactive approach, strong interpersonal and communication skills, and a passion for digital and e-commerce. You are a self-starter with a can-do attitude and plenty of initiative, a keen eye for detail and demonstrated ability to work independently.
Bachelor's degree in a related field
Solid experience in a Digital/marketing role
Exposure to E-commerce platforms and merchandising
Experience partnering with contracted talent to develop integrated campaigns
Proven experience preferably in an e-commerce environment
Advanced proficiency in Microsoft Excel, Google Analytics, Word, PowerPoint, and Outlook
Excellent written and verbal communication ability in English
Strong organisational, planning, and time-management skills, with a proven capacity to prioritise and perform time-sensitive tasks.
At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.
Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition.
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Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
When James Dyson invented the Ballbarrow he assigned the patent to the company, Kirk-Dyson, and not in his own name. Big mistake. After leaving the company, he had no rights to the invention he had laboured over and they sold his invention to another company. But all was not lost. He learnt some valuable lessons for the future – creativity is a rare commodity and the importance of protecting an idea.
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