We are seeking a dynamic & results-driven Senior Marketing Manager to lead the marketing efforts in our local & international Beauty portfolio.11th December, 2024
About DBG Health & VidaCorp:DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers.
DBG Health's consumer division VidaCorp comprises a number of leading brands in cosmetics, skin care, multivitamins/ supplements, personal care and more. With over-the-counter market leaders including MCoBeauty, Natalis, Chemists' Own, Nude by Nature and Apohealth, VidaCorp continues to gain consumer preference by providing quality, affordable products on both the domestic and international stage.
About the role:This role is pivotal in driving brand awareness, customer acquisition, and loyalty in a competitive and fast-paced market. The ideal candidate has a deep understanding of beauty trends, exceptional leadership skills, and a proven ability to execute strategic marketing initiatives that achieve measurable outcomes. This role is focusing on both local and international markets.
Role & Responsibilities:Develop and execute comprehensive marketing strategies to drive brand growth, product sales, and customer engagement.Identify market opportunities and align marketing efforts with the company's overall business objectives.Oversee the ideation, planning, and execution of multi-channel marketing campaigns, including digital, social media, PR, influencer collaborations, events, and traditional advertising.Monitor performance analytics and adjust campaigns to optimize results.Collaborate cross-functionally with digital marketing, product development, sales, and skin service teams to ensure cohesive messaging and initiatives.Stay abreast of industry trends, consumer behaviours, and competitor activities to identify growth opportunities.Conduct market research and customer surveys to inform product positioning and marketing strategies.
Skills & Experience:Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).Minimum of 7-10 years of marketing experience, with at least 3 years in a managerial role in the skincare, beauty, or personal care industry.Strong strategic thinking and analytical skills.Expertise in digital marketing tools, CRM platforms, and analytics software.Excellent communication and storytelling skills, with a keen eye for aesthetics.Experience managing budgets and delivering measurable results.Proficiency in collaborating with cross-functional teams and external agencies.
Benefits & perks:At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.Exclusive discounts on our consumer health, wellness, and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature, Chemists Own and many more.Free membership to 28 by Sam Wood - an online program designed to help Aussies get fit at home and live happier, healthier lives.12 weeks paid parental leave.We are a values-driven business fostering a supportive and friendly team culture.Enjoy the ability to work autonomously, empowering you to drive your own success.Convenient head office location close to public transport, cafes, and restaurants.Opportunity to grow your career across all divisions within DBG Health.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability, or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.#J-18808-Ljbffr