Senior Marketing Manager

Performing Lines (PL) is seeking a Senior Marketing Manager who will work closely with the Executive Producer and General Manager to develop and implement marketing, communications and brand strategies, and oversee the company's national marketing activities.The successful applicant will have a strong understanding of brand management and marketing and communications strategy, an understanding of the performing arts landscape in Australia, and the ability to think creatively.As PL is a national organisation the role may be based anywhere in the country, however the preference is for the role to be based in one of the company's four offices (Sydney/Warrang, Melbourne/Naarm, Perth/Boorloo or Hobart/nipaluna). From time-to-time the role will require work outside of regular office hours. This is a fixed-term contract from Jan 2025 – Dec 2026. Subsequent extensions will be subject to funding and performance within the contracted term.PL supports flexible working practices and infrastructure, including hybrid working arrangements, to promote work-life balance and to meet the diverse and unique needs of each employee. We embrace difference and seek to foster inclusivity and representation in the art that we create, the audiences we attract and the staff we engage. We recognise the value of diverse experience, perspectives and practice and acknowledge these experiences as a specialist expertise.First Nations applicants and those from communities typically under-represented within our sector are strongly encouraged to apply, and applicants are encouraged to speak to their lived experience and networks as part of their application.Company OverviewPerforming Lines produces the work of independent artists across Australia, from concept to premiere and beyond. We champion this sector as a powerful force of contemporary cultural expression, demonstrating the value of artist-led practice. We share this work with others through collaboration, mobility, and reciprocity, bringing people together in a collective quest to make deeper sense of our world.For more than four decades, we have collaborated with arts companies, presenters and supporters to take some of Australia's most exciting and diverse contemporary arts experiences to audiences around Australia and the world.We are committed to achieving industry best practice in all that we do, whether that is supporting artists to develop new work; producing and touring shows; community engagement programs; or supporting artists and the broader arts sector through skills and capacity building initiatives.In everything we do, we acknowledge that we live on Aboriginal land and constantly learn from the wisdom of First Peoples. Where we are and the history that precedes us informs how we work and how we move forward.We value:Respect for First Nations cultures and ancient wisdomFreedom of expression and independent thoughtEquity and the value of diverse experience, perspectives, and practiceRespectful and ethical collaboration with all partnersJob Title: Senior Marketing ManagerJob Type: Full-TimeReports to (Position): General ManagerSalary Band: $100,000-$115,000Position Summary:Reporting to the General Manager, the Senior Marketing Manager will lead on the development of company marketing, communications and brand strategies and plans, and manage the national marketing team.Key Responsibilities:Develop, implement and evaluate forward-thinking Marketing and Communications Strategies and Plans, supporting the Strategic Plan and in response to strategic priorities.Develop and maintain a dynamic brand identity for the Company.Develop and deliver key company activities and projects, including:PR strategies and materials to promote significant company achievements and developments, including managing media requests.Communications plans and campaigns for market development activities.Coordinate design and production of marketing collateral and content for the company as required.Manage the company website, ensuring information is kept up-to-date and is relevant to key stakeholder groups.Maintenance of company brand, including consistency of application and maintenance of logos and brand mark/s and monitoring of brand awareness.Ensuring key partners and supporters are appropriately acknowledged in company marketing materials.Management of invite lists for stakeholder events and contribution to event planning and coordination.Supporting key fundraising activity through marketing and communications support.Contribute to Crisis Communications planning and delivery, as required.Develop and deliver project marketing as required, particularly on key company projects and national projects.Plan for and manage annual marketing budget/s.Manage Marketing Coordinators in NSW/Vic and WA.Maintain online marketing platforms, including establishment of new platforms as required.Contribute to database / CRM planning and maintenance.Contribute to funding and grant applications and acquittals through creation of support material, provision of marketing and communications plans etc.Deliver regular reporting and analysis on Marketing Strategies and Plans, including reports on key campaigns and activities included in those plans, and other reporting as required.Stay abreast of marketing trends in the arts and not-for-profit sectors and report on these trends internally.Advocate for and evolve the understanding of PL's marketing and brand strategies internally.Research and develop policies regarding marketing and communications (eg. social media policy, crisis communications policy).Develop and maintain strong relationships with external stakeholders of the company including artists and companies, presenters and commissioning partners, media, suppliers and donors.Contribute to company planning including strategic planning days and regular management meetings.Attend opening nights / theatre performances / industry events on a regular basis and as agreed by the Executive Producer.Skills Required:Demonstrated ability to develop and deliver marketing and communications strategies and plans, as well as channel-specific strategy.Sound understanding of design principles and theory (ability to use Adobe/Canva, or similar, to create print and digital assets is desirable).Experience managing social media strategy, content creation and community management across a range of platforms including Facebook, Instagram, X, LinkedIn.Excellent written and verbal communication skills.Meticulous attention to detail.Ability to multitask in a fast-paced environment.Ability to prioritise and manage competing deadlines.Ability to think creatively.Experience managing websites and using content management systems (CMS) as well as working with a digital agency or contractor on technical / structural updates.Experience using email building platforms such Campaign Monitor, MailChimp etc.Experience in key stakeholder communications across a wide range of stakeholder groups, including government.Experience managing and motivating a team.IT literacy – MS Office, Excel, Word, PowerPoint and Outlook.Experience:6+ years prior experience in a marketing or similar type role, preferably in the arts.Degree in Marketing or Communications.Direct Reports:Marketing Coordinator – NSW / Vic (part-time).
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