Digital & Search Marketing (Marketing & Communications) Company Overview:
An industry Australian leading retail brand is seeking a CRM and Membership Lead to play a pivotal role in a national loyalty program and data transformation initiative. Our client is investing heavily in digital innovation to create a seamless, unified customer experience across both online and in-store channels.
As part of a new membership program team, this role will drive advanced data solutions, leveraging a state-of-the-art Customer Data Platform (CDP) to enable sophisticated customer insights and engagement. You'll have the opportunity to shape membership campaign and communication strategies, nurturing customer loyalty with actionable data.
If you thrive in a lean, collaborative environment focused on innovation and authenticity, and have a passion for data-driven customer engagement, this is an exciting opportunity to make a significant impact.
The Role:
We're looking for a Senior Marketing Automation Specialist to drive strategic planning, implementation, and optimisation of automated customer communications. This role will enhance the CRM program through personalised, cross-channel campaigns that foster loyalty and deepen customer connections. The specialist will work across departments to develop, execute, and track end-to-end campaigns, advancing communication processes with automation and segmentation.
Key Responsibilities: Campaign Strategy & Execution: Design and manage CRM campaigns across email, social, and digital channels, optimised for customer engagement and conversion.Communication Planning: Develop a communications roadmap with targeted messaging for product promotions.Cross-functional Collaboration: Work with digital, marketing, and IT teams to align campaigns with business logic and data insights.Performance Optimisation: Analyse and optimise conversion and engagement metrics, using a test-and-learn approach.Project Management: Lead timelines, stakeholder coordination, and creative deliverables to ensure smooth campaign execution.About You: Experience: 5+ years in marketing automation, ideally in retail/consumer industries, focused on CRM and customer journeys.Technical Skills: Proficient in automation, CDP/CRM platforms, HTML/CSS, and customer segmentation.Analytical: Skilled in using data insights to enhance engagement and campaign results.Project Management & Communication: Strong project leadership, stakeholder engagement, and strategic communication.Cultural Fit: Collaborative, adaptable, and results-oriented, with a "bias for action" in a fast-paced, non-hierarchical setting.Key Benefits: CBD Office location with a hybrid working modelReal training and development opportunitiesEmployee product discountsPaid parental leaveEAP SupportIf this role sparks your interest please contact Juliette at ****** for a confidential conversation.
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