Senior Marketing Advisor, Corporate Affairs & EngagementJob posted: 15/11/2024
At Development Victoria, we're passionate about making Victoria a great place to be.
We create vibrant places across our state, through diverse and strategic property development and urban renewal projects.
As the Victorian Government's development arm, we revitalise iconic public buildings, create important community, creative and sporting facilities and repurpose public land, for all Victorians.
We also build great homes and communities where people and businesses can thrive, catering for different budgets, lifestyles, and people - designed to be sustainable and affordable.
Job DescriptionYour New Role Reporting to the Marketing Manager, the Senior Marketing Advisor will play a key role in crafting and executing Development Victoria's strategic marketing plan to support organisational tactical marketing and sales objectives across its residential housing portfolio.
Core Accountabilities Deliver the strategic marketing plan which supports the organisational tactical marketing and sales objectives.Provide input into media planning including the development of briefs, research, audience data and sector insights that help influence media recommendations.Manage, analyse and optimise multi-channel marketing campaigns to drive increased awareness, traffic, engagement and lead conversion.Compile and analyse data to report on the performance of marketing campaigns across owned, earned and paid channels relative to key projects.Contribute to the delivery of the customer experience strategy including collateral, signage, sales office fit out, customer/sales consultant interface and site presentation.Drive continued improvements and look for innovative approaches in how we reach, engage, build and convert audiences.Utilise the Customer Relationship Management system to deliver direct marketing campaigns.Oversee content management relative to marketing projects, ensuring content supports the marketing plan, sales objectives and broader Development Victoria positioning.Provide input and guidance to Marketing Advisors in the implementation and execution of the marketing strategy, ensuring timely and quality delivery of workflows and outcomes.Collaborate with key internal and external stakeholders to develop and maintain knowledge and to enable contribution to quality project outcomes.Desired Skills and ExperienceAbout You This is an exciting opportunity to channel your existing Marketing experience into supporting a values-led organisation with a committed team delivering positive outcomes for the Victorian community.
You have the following skills and experience:
Experience working in a marketing role (5+ years).Bachelor equivalent or higher tertiary degree in Marketing.Exposure to the development, property or construction industry (preferred).Exposure to briefing and working with advertising and media agencies.Strong understanding of data and analytics to inform improvements and decision making.Employee Benefits We drive strong collaboration and support our teams to work virtually and flexibly.Study support.Opportunity to participate in cross functional working groups that drive diversity and inclusion and sustainability initiatives.Novated leasing.Purchase leave.Paid parental leave.Technology salary sacrifice.Health & Wellbeing initiatives such as EAP and mental health and wellbeing leave.Access to group life & group salary continuance insurance.Modern onsite facilities.Application Process Please apply via our careers page linked to this advertisement, applications will not be accepted via email.Please note: The preferred candidate will be required to complete a national police record check prior to an offer of employment being made.At Development Victoria, we work flexibly and value diversity, and we invite you to talk to us about any preferences or adjustments you may value or require to either our recruitment process or the role itself.
If you identify as a person with disability, please let us know how we can provide additional support to your application.Application Deadline: Please submit your application by 29th of November 2024. Applications received after this date may not be considered.
We respectfully request no agency approaches.
We will not be responsible for any fees related to unsolicited resumes being sent to anyone here in our business.
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