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Job OverviewThe Promo Planning & Strategy Senior Manager is responsible for the overall promo planning and strategy formulation for all in-app promos on Max, working closely with cross-functional teams such as Content Operations, Marketing, CRM and Programming teams to synergize goals and objectives in order to drive sustenance in engagement and higher viewership.
Responsibilities and DutiesLeading the team responsible for planning all in-stream promotions on MAX and specifically responsible for planning for all HBO, MAX, Discovery/Warner off-network, theatrical and brand campaigns on the Ad Free tier.Work closely with insights team to drive engagement and retention within the product and ensuring each campaign achieves its unique objectives.Maintain campaign planning database and dashboard to prepare, analyze, and distribute in-stream campaign insights for both recurring (weekly and monthly meetings) and ad hoc purposes.Partner with insights teams to assess in-stream performance and provide strategic recommendations to increase campaign effectiveness.Communicate campaign plans to Program Marketing and collaborate with Retention & Engagement on key initiatives, and Marketing Intelligence to assess in-stream performance.Oversee competitive analysis projects to enable data-driven decisions and present key findings to senior leadership.Qualifications & ExperienceEducation: At least Diploma or Bachelor's Degree in media or a related field.Prior Experience / Industry: At least 6 years of experience in media, TV networks or streaming business.Keen knowledge of TV content and streaming services.Experience in managing a team and using program and/or promo scheduling tools in any media company.Demonstrates project management capabilities, including the ability to prioritize tasks, manage timelines, and deliver results under pressure.Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.High level organizational skills, ability to prioritize and communicate effectively in a fast-paced environment.How We Get Things Done…This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBDWarner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
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