Focus, Scope, & ImpactDevelop and implement marketing plans for Alcoholic Ready To Drink beverages (aRTDs) for the 'South' region (Australia and New Zealand). The company's current global portfolio of aRTDs includes Jack Daniels & Coca-Cola, Lemon-Dou Chuhai, and Schweppes Alcoholic Cocktails.Support the development of the socializing ritual for consumers that generates value for customers and creates growth for the system in the Australia & New Zealand market.Reporting to the Director, Frontline Marketing for aRTD in the South region, we are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management experience working in alcoholic beverages in either Australia or New Zealand.Key DeliverablesStrategy (10% of time)Work closely with OU (Operating Unit) Emerging Category Marketing Team and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.Develop The Plan (30% of time)Adapt Global and Regional Brand Plans to optimize for local needs – including consultation and alignment with Regional Category Team and Bottling Partners.Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities.Manage brand activation in market: including POS (Point of Sale) activations & promos and experiential marketing and events (using marketing assets), in coordination with bottlers & external partners.Lead transcreation, localization and real-time amplification of campaigns working directly with agencies partners across ATL & BTL.Partner Bottler To Deliver The Plan (40% of time)Manage bottler alignment on the category marketing plan: portfolio priorities and category/brand strategies and plans (objectives, DME (Direct Marketing Expense) investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Thailand & Singapore Commercial team and Franchise Leadership.Support the System (Coca-Cola Company & Sales Network) in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.Personal and Professional Development (10% of time) Key Stakeholders You'll Work WithRole will interact frequently with Franchise leadership teams, Region Commercial team, Bottlers and external parties (activation agencies, media) and external partners.Experience required:Does this sound like you?
You're an entrepreneurial marketer who likes to push boundaries and challenge the status quo.You love the challenge of scaling up start-up brands & building new categories.You are thrilled to see brand ideas come to life in market and passionate about making things happen - turning ideas from good to great through brilliant activations.You enjoy collaborating with diverse, multi-cultural marketing and commercial experts across our global network to execute never been done before brand ideas.You have a keen interest in the alcohol sector and in the interests and passions of young adults.Ideal Work & Education ExperienceStrong marketing and leadership experience (8-10 years) with recent experience in Brewing or aRTD Alcohol Categories.Bachelor's degree.Direct experience working with global brands and with marketing activation.Experience working in cross-functional teams and cross-geographical teams.Experience with 'social first' and 'experience led' marketing campaigns.Broad knowledge of the workings of the alcohol and HORECA (hotel, restaurant, and café channel) sectors.Skills:
LeadershipMedia PlanningCreative ProcessAnalytical ThinkingConsumer SegmentationDigital Media StrategyQuantitative ResearchCompetitive AssessmentsMarketing StrategiesSWOT AnalysisBrand PositioningGroup Problem SolvingSocial Media StrategiesBrand ArchitectureChannel Management
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