Digital & Search Marketing (Marketing & Communications)Full timeAbout the CompanyThis inspiring company is all about enhancing the quality of life for thousands of Australians, championing a culture that balances ambition with purpose. With a reputation for innovation and a dedication to enriching people's day-to-day experiences, they've created a place where growth, connection, and well-being thrive. For over 20 years, they've been driven by a belief in the power of community and a passion for making a real impact. Join a company that's as committed to its people as it is to building something meaningful—because here, every day brings the chance to be part of something greater.About the RoleAs the Digital Marketing Lead, you will be responsible for driving digital strategies that enhance lead generation and conversion, while optimising the customer journey. Your role will involve developing and executing data-driven campaigns across various digital touch points, managing the relationship with paid media agencies, and collaborating with internal teams. In this position, you will also oversee a Marketing Coordinator, providing mentorship and fostering a fast-paced environment of testing, learning, and iterative improvement. A key focus will be utilising platforms like Salesforce Marketing Cloud and Craft CMS to elevate the digital experience and expand the company's brand presence.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies to drive brand awareness and lead generation.Collaborate with internal stakeholders to align digital efforts with business objectives.Manage relationships with external agencies and vendors to execute paid media campaigns.Lead digital transformation initiatives, optimising customer experiences and enhancing conversion rates.Mentor and support a Marketing Coordinator, driving a culture of creativity, testing, and results-focused innovation.Leverage advanced tools, such as Salesforce Marketing Cloud, to personalise customer journeys and maximise engagement.Report on performance metrics and optimise campaigns based on data insights.About YouYou are an innovative and results-oriented digital marketer with a passion for optimising campaigns and customer journeys. With a data-driven approach and expertise in lead generation, cohort segmentation, and digital platforms, you thrive in fast-paced environments and enjoy collaborating across teams. Your strong agency management skills, ability to work across multiple digital channels, and hands-on experience with platforms like Salesforce Marketing Cloud equip you to make a significant impact. Additionally, you possess excellent communication and leadership skills, enabling you to mentor junior team members and drive cross-functional collaboration.Culture & Team DynamicsJoin a dynamic, entrepreneurial team where creativity and autonomy are highly valued. The team fosters a collaborative environment with a shared commitment to achieving clear KPIs. With no red tape, the company encourages innovative thinking, and every member is empowered to take ownership of their work. The office is vibrant, and the team is passionate about succeeding together!How to ApplyIf you're ready to take the next step in your digital marketing career, please apply or call Nicole Cooke on 0483 953 976 for further information.
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