Who are we?
Big Red Group is the largest experience network in Australia and New Zealand.
A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ.
Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering.
As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to 'shift the way people experience life', Big Red Group seeks to reduce the tide of consumption.
Encouraging people to choose 'stories over stuff' at every opportunity.
Together with our experience operators, we are on track to deliver an experience every second by 2030.
About the role
We are looking for a skilled analyst to join our data & insights team.
With data at the heart of everything we do, we are expanding the depth and breadth of actionable information served to the business.
This role will focus on supporting our marketing teams and you will play a key role in enabling the marketing teams to make more data informed decisions and drive growth.
You'll be an integral part of the team and will help improve digital & data literacy across the business!
Key Responsibilities include:
Providing support and insights to our campaign teams to understand how our campaigns have performed and what activities we should stop, start and continue Providing support and insights to our Marketing team to understand how our marketing is impacting performance You'll be the driving force behind our experimentation agenda by analysing how successful the experiments were and you'll work closely with the Product team to suggest new testing opportunities You'll dive into the data to support our personalisation and website optimisation teams create and help us to improve the way we spend our marketing dollars great customer experiences that influence our metrics that matter
About you
You are passionate about data and love analysing the performance of marketing and product, providing recommendations for improvements based on the data you find and assess.
Ideally you will:
Be tertiary qualified in a relevant technical or business discipline
Have proven experience in an analytical / data capacity supporting marketing & performance teams from within a tech or consumer based organisation Have an analytical mindset with the ability to interpret data, analyse trends, and draw actionable insights Have strong communication skills with the ability to work effectively in a collaborative team environment Have a keen interest in web analytics and digital marketing trends Be skilled in working with a modern data stack, including the likes of SQL and Tableau or PowerBI Demonstrate expertise across data warehousing, data modelling, statistical analysis and statistical programming tools which will be essential to your success in this role.
What's in it for you?
Outside of a competitive salary, benefits and flexible working arrangements, you'll be challenged and encouraged to innovate and drive change in a fast paced and high growth business.
You will partner with colleagues who are dedicated to delivering exceptional experiences in a hybrid flexible environment.
Voted in 2022, AFR Best Place to Work; 2021 Australian Employer of choice and top 20% ranked most engaged workplaces in Australia!
Key Perks:
A real Community
: ESG commitment, paid community days, Fast Company 'Brands that matter', Volunteering days True Connection:
Experiences at work, quarterly roadshows, offsites, social & sports events.
We invest in you
: 30 day's work from anywhere in the world, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support.
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