Senior Brand Manager - Hcv

Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
We are committed to creating a more inclusive world together AbbVie is dedicated to fostering an inclusive, flexible, and supportive workplace that values and respects every individual. We are committed to providing equal opportunities for all employees and ensuring a fair and inclusive recruitment process so if you have any specific requests or accessibility requirements, please feel comfortable to let our team know by emailing ****** and we'll make the necessary adjustments to accommodate your needs.
Job Description
Job Description The Senior Brand Manager - HCV is responsible for leading the development and execution of brand strategies to meet organisational objectives. This role entails driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels. You will collaborate with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data.
NOTE: Travel is required for this position
KEY DUTIES & RESPONSIBILITIES Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions.Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance that avoids any stock-outs.Collaborate cross-functionally with affiliate functions (Regulatory affairs, Market Access, Medical Affairs, Patient Experience, PV, Sales, MABI and others) to define local brand strategy, strategic priorities and action plans that deliver our in-market performance expectations.Role model the AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively in order to achieve high quality strategy and execution capability.Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed.Develop and refine brand positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences.Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, identifying areas of strength and opportunity across the brand team and providing regular reports to senior management.Manage and build relationships with external agencies and vendors to ensure high-quality creative and strategic outputs.Mentor and develop brand managers and marketing specialists, fostering a culture of innovation and excellence.Ensure all brand activities comply with regulatory requirements and internal policies.Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.Report any adverse event within 24 hours as per AbbVie's policies and procedures.Proactively participate in AbbVie's WHS programs, adhere to policies and promote a safe work environment at all times.Adhere to AbbVie's internal codes of conduct and compliance processes.Other ad hoc duties such as administrative duties, as requested.Qualifications
Bachelor's degree/s in Marketing, Business Administration, Science or a related field.Significant experience in brand management, preferably within the pharmaceutical or healthcare industry.Experience in leading and influencing a matrix environment/cross-functional team.Strong knowledge and application of marketing principles and techniques.Strong strategic thinking and analytical skills with the ability to develop innovative marketing strategies and tactics.Excellent project management and organisational abilities.Proven track record of successful brand management and growth.Exceptional communication and interpersonal skills.Ability to lead cross-functional teams and manage multiple projects simultaneously.Ability to work in and influence a matrix environment with strong negotiation skills.A strong leader and coach, with a focus on coaching for maximum performance and driving results.High emotional intelligence, with strong resilience and adaptability.Strong customer and patient focus.Proficient in marketing software and tools, including CRM, SEO, and analytics platforms.Flexibility and Availability: In line with Australia's 'Right to Disconnect' legislation, we recognise and respect employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team.
Additional Information
WAYS WE WORK All For One Abbvie;We weigh all decisions against the common good. We inspire, share and create as a team. We solve problems for all rather than serving our immediate team.
Decide Smart & Sure;We make intelligent decisions to create the best outcomes. We act quickly, embrace experimentation, and learn what doesn't work and get on to what does.
Agile & Accountable;We streamline and eliminate unnecessary obstacles. We plan but adapt as we go. We delegate and make tough decisions to ensure focus on results, staying keenly aware of the urgency in all we do.
Clear & Courageous;Open, honest, candid dialogue is core to our work and how we act with each other. We share information freely and continuously to find solutions. We admit mistakes. We grow stronger by putting the courage of our conviction to the test.
Make Possibilities Real;We question with endless curiosity. We're never satisfied with good enough—patients depend on us to deliver more. We challenge ourselves to find creative, constructive solutions to turn possibilities into reality.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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