Qualitative Strategy & Research DirectorOur client is a consumer-centric brand strategy & research agency with an award-winning culture and entrepreneurial vibe.
Having just celebrated their 10th birthday, the team of 20+ is stepping into an exciting next stage of growth.
A boutique (but global) agency with offices in Melbourne and the USA, they specialise in FMCG, shopper, and retail insights.
They deliver recommendations that shape brand, product, and retail strategies and partner with global consumer brands across all categories.
By understanding consumers emotionally, they believe brands build stronger connections and sit at the intersection of qualitative and quantitative insights to understand what and why.
Multidisciplinary, their toolkit spans – strategy, qualitative research, advanced quantitative analytics, shopper insights, and human-centred design.
The Role Overview:
With a seat at the leadership table, you'll be the face of the qualitative insights division – acting as a hands-on practitioner who loves getting stuck into everything from start to finish.
The work is completely customised across Brand Strategy, Visual Identity, New Product Development, Behavioural Change, Shopper Experience, Concept Testing, Cultural Insights, Innovation, and Strategy.
You're someone who loves variety – and gets a kick out of finding the "ah-ha" moments.
Key Responsibilities: Lead a constant stream of ad-hoc projectsForge strong relationships with existing and new clientsWrite winning proposalsUnpack client problems and design methodologiesConsumer engagement tools – groups, workshops, ethnography, shop-alongsSynthesising, analysing and contextualising dataWinning new business and spotting opportunitiesDelivering impactful, creative and visual insightsStorytelling, workshopping & presenting to clientsMentor a happy, high-performing team of junior qualitative researchersContribute to thought leadership and the growth of the qualitative division within the multidisciplinary offeringWho Are You? An experienced senior qualitative researcher & strategic leaderAgency-side experience – market research/brand strategy/planningProven experience working with FMCG brandsExcellent qualitative toolkit – groups, workshops, in-depth interviews, ethnography, shopper safaris, in-home immersionsExpert storyteller, facilitator and presenterA creative, entrepreneurial ideas personPrevious experience mentoring juniors, building teams and developing careersDeeply committed to providing their people with the environment to do their best work, they have a range of benefits in place to support and invest in their people:
4-day working week with full pay5+ weeks annual leave + unlimited unpaid leave when you need to hit pauseWork from home – 2 days a week in the office, 2 days a week at home, and super flexible working arrangements to juggleClear pathways for promotions and potential to become a partner with uncapped promotional opportunitiesTo apply or express interest, please contact Emily Moser at Resources Group – ****** or call me on +61 449 172 *** for a confidential chat.
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