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Qualitative Director - Fmcg & Retail

Details of the offer

Join one of Australia's foremost research firms specializing in brand, product, and innovation within the FMCG/CPG and retail sectors. They excel in uncovering the "consumer truth," crafting insights that resonate deeply with target audiences to build compelling brand narratives.Company Overview: Renowned for their work with leading CPG/FMCG and retail clients, particularly in the food & beverage industries, they offer a comprehensive suite of services including:Portfolio positioningCommunications testingNew brand developmentTarget market identificationVisual identity strategyCategory deep dives and U&A'sConsumer and shopper journey mappingOccasion and need state mappingInnovation platform development and screeningShopper researchRole Overview: As a Qualitative Director, you will play a pivotal role in:Contributing to new business development through impactful proposalsDesigning qualitative research methodologies and discussion guidesModerating fieldwork and conducting interviewsCrafting presentations and reports with strategic recommendationsEngaging clients through presentations, workshops, and action planningNurturing long-term client relationships, fostering collaboration beyond project timelinesAbout you: You have extensive experience running qualitative research in a commercial setting.You are well versed in a range of research techniques and study types.You have a strong track record of working with FMCG and Retail clients.You are a confident client leader.You enjoy mentoring juniors.Perks and Benefits: Enjoy a 4-day workweek with full pay for the 5th day, alongside 25 days of leave, unlimited unpaid leave, flexible working arrangements, and a supportive, inclusive culture. Benefit from personalized development plans and work from state-of-the-art offices in South Melbourne.Apply Today: To apply or learn more about this opportunity, please send your CV to ****** or contact Rowan directly at 0449880582.
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