Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
As the Promo and Offers Manager, you will be supporting the development and execution of effective promotions and offers to attract and retain customers. You will collaborate closely with cross-functional teams, including marketing, product, and sales, to create compelling offers and campaigns that drive business objectives and meet customer needs.
You will help establish a roadmap informed by experimentation, and partner with Applied Science to determine the optimal methods to measure promotions ROI, marginal efficiency, and impact on long-term LTVs. You will partner with Performance Marketing and Customer Engagement to deploy promotions at scale across all touchpoints (paid channels, landing pages, emails/in-product notifications, and more).
What you'll do:
Support the development and execution of a comprehensive promotion and offer strategy aligned with New MRR and ARPU growth targets.
Program-manage the launch, monitoring, and reporting of promotions in partnership with regional Marketing teams.
Create and manage a promotional calendar, ensuring the timely execution of offers and promotions.
Work with Performance Marketing and Customer Engagement to develop creative assets and marketing materials to support promotions in a scalable way.
Monitor and analyze the performance of promotions and offers, providing regular reports and insights to drive optimization.
Identify opportunities for segmentation and personalization of offers to improve targeting and effectiveness.
What you'll bring with you:
Strong background in Growth, Performance Marketing, CRM, or Product with a focus on promotions optimisation.
Experience running similar marketing programs is highly desirable.
Proficient in A/B testing, multivariate testing, and statistical analysis.
Why Xero?
Offering very generous paid leave to use however you'd like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you'll do the best work of your life at Xero.
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