Your teamThe Search & Find Crew's objective is to drive profitable growth across the Home Buying portfolio by identifying prospective customers and providing more reasons or guidance to help them choose CBA for their next home loan. In partnership with other home buying crews and stakeholders, our crew provides personalised experiences throughout the early stages of purchasing a home and securing a loan, pre-empting our customers' needs and making the process intuitive, seamless and enjoyable.Within the Search & Find Crew, squads are responsible for the identification and conversion of new home loan opportunities, marketing initiatives, offers, digital content, digital tools, and 1 to 1 personalised conversations that are empowered by advanced data and analytical capabilities. The Consider, Nurture and Convert squad focuses on empowering customers to make informed decisions about their home loan needs by providing personalised and timely support, leveraging data-driven insights to identify and engage with prospects at the right moment in their home buying journey.We are currently looking to recruit a 12-month secondment / fixed term role.Your impact and contributionThis position seeks to ensure the strategic positioning of CBA as a market leader in Home Loan products is reached by proactively identifying a customer's home loan needs and property goals while driving improved sales funnel conversion.Home Loans is the largest product and contributes the most to the retail bank's financial result within CBA. The ideal candidate will have a solid banking product background, preferably within home buying, and have some prior strategy experience.The successful candidate will work closely with their Product Owner and other cross-functional squad members by providing their home buying market and product knowledge to ensure the squad initiatives support the Home Buying domain's priorities and deliver the growth outcome. This could include lead generation opportunities, customer engagement, and supporting frontline with relevant initiatives. The candidate will be analytical minded and have proven experience in working with a wide range of stakeholders.Your responsibilitiesProduct value proposition and market positioningWork alongside PO and marketing partners to plan and execute product campaigns within customer communications.Promote product knowledge and awareness among internal and external customers.Establish CBA Home Buying market share growth within the target segment.Market IntelligenceUse existing dashboards or insights to monitor and report on competitor activities regularly.Compare market share with key competitors and identify our growth opportunities.Product feedback and improvementWork closely with channel teams to gather and analyse customer feedback on products.Deliver Voice of Customer insights to influence product and customer journey improvements.Reduce product-related issues and customer complaints.Your skills and experienceProven experience in leveraging data insights to drive informed business decisions.Demonstrable value derived from analysis, hypothesis generation, and solution delivery.Experience in product, ideally from the banking/finance industry.Experience in Sales conversion and/or Marketing and/or Digital and/or Product essential.Some prior experience in strategy consulting/strategic projects will be highly regarded.Strong understanding of marketing and direct marketing mechanisms is highly regarded.Your developmentThis position will support the successful candidate in gaining exposure and depth of experience across the Home Loan business. Working with key stakeholders and driving high impact initiatives and opportunities will equip you with an invaluable toolkit. Your manager will discuss your goals and development plan regularly to ensure you feel supported and that you are progressing your knowledge and skills.If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through
Sidekick
to submit a valid application. We're keen to support you with the next step in your career.We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.Advertising End Date: 09/10/2024
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