Principal, Thought Leadership APAC & JapanApply remote type Flex locations Australia, NSW, North Sydney time type Full Time posted on Posted 2 Days Ago job requisition id JR-0092743
Your work days are brighter here. At Workday, it all began with a conversation over breakfast.
When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.
A culture driven by our value of putting our people first, the happiness, development, and contribution of every Workmate is central to who we are.
About the Team The Thought Leadership team at Workday is a forward-thinking group dedicated to establishing the company as a leading voice in the future of work and AI.
We strive to create impactful content that analyzes emerging trends, influences industry perspectives, and positions Workday executives as trusted thought leaders.
About the Role We are seeking an experienced Thought Leader to lead our efforts in the AP&J region.
As an individual contributor, you will drive the strategy and execution of thought leadership content that resonates with our target audience in the region.
About You Responsibilities: Regional Strategy: Implement a comprehensive thought leadership content strategy for the AP&J region, aligned with our global strategy, campaign themes, and local market needs.
Content Development: Oversee the creation and localization of high-quality content, including articles, reports, blog posts, videos, and podcasts ensuring it is relevant and engaging for the AP&J audience.
Stakeholder Management: Build and maintain strong relationships with key stakeholders across the region, including the sales, marketing, product, and communications teams.
Collaboration: Work closely with the global Thought Leadership team to ensure local content needs are understood at the planning stage.
Insights & Reporting: Gather and analyze regional market insights to inform content strategy and measure the effectiveness of thought leadership efforts.
Contractor / Agency Management: Lead and mentor a team of local content creators and contributors.
Basic Qualifications (must have): 6+ years of experience in content marketing, communications, or a related field, with a focus on the AP&J region.
2+ years experience in managing content creation / local agency staff.
Proven track record of developing and executing successful content strategies that drive business results.
Deep understanding of the APAC & Japan market, including cultural nuances and business trends.
Excellent writing, editing, and communication skills.
Strong project management and organizational skills.
Other Qualifications (nice to have - but not essential): Experience working in the enterprise software industry.
Ability to work independently and as part of a global team.
Fluency in an AP&J language (e.g., Mandarin, Japanese, Korean).
Familiarity with content management systems (CMS).
Understanding of SEO best practices.
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote.
Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.
About Workday At Workday, our employees have always been our number one Core Value.
Our commitment to value inclusion, belonging, and equity (VIBE) is the cornerstone of all we do.
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