This is a Performance Marketing Specialist role with one of the leading companies in AU right now -- Valiant -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off. More About the Role at Valiant Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Valiant Finance is on the hunt for a **Performance Marketing Specialist** with a proven track record in paid social advertising—primarily across Meta and TikTok. If you thrive in a hands-on role, are data-obsessed, and ready to take ownership of performance campaigns, we want to hear from you! This opportunity is ideal for someone with agency experience looking to transition in-house or an in-house media specialist eager to step into a senior specialist role. **What You'll Be Doing** **Subscriber & Customer Growth** - Own Growth Campaigns: Design, launch, and optimise multi-channel campaigns to grow our customer base. - Test New Channels: Collaborate with the team to identify, test, and refine opportunities on new platforms like programmatic native, display, and video advertising. **Campaign Management** - Paid Social Leadership: Build and manage high-performing paid social campaigns on Meta and TikTok. - Multi-Channel Excellence: Support Google Ads campaigns (search, display, and YouTube) and assist with paid LinkedIn campaigns when needed. - Collaboration: Partner with designers and the broader marketing team to ensure creative assets meet campaign objectives. **CRO and Testing** - Landing Page Optimisation: Support conversion rate optimisation (CRO) experiments with A/B testing for landing pages and creative assets. - Data-Driven Adjustments: Analyse and interpret test results to inform future strategies and improve performance. **Performance Analysis** - Insightful Reporting: Create and maintain campaign performance reports for key stakeholders using tools like Google Analytics and Salesforce. - Iterative Improvements: Monitor campaign results and provide actionable insights to optimise targeting, messaging, and bid strategies. **What You'll Bring to the Team:** - Proven Expertise: Hands-on experience managing Meta advertising campaigns with a focus on performance. - Analytical Mindset: Strong data-driven approach to optimisation and reporting. - Collaboration: Excellent communication skills to work seamlessly with cross-functional teams. **Bonus Skills** - Experience with TikTok, Google Ads, and LinkedIn campaign management. - Knowledge of programmatic display and video platforms. - Familiarity with CRO tools and methodologies. - Basic understanding of HTML and CSS for creative and landing page tweaks. **What We're Looking For:** - Experience: 2–4 years in performance marketing, ideally in an agency setting or a similar in-house role. - Proactive Attitude: A self-starter with a passion for achieving measurable results. - Team Player: Someone who collaborates easily across creative, analytics, and marketing functions.
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