Digital & Search Marketing (Marketing & Communications) Employer Bio:Our client is a forward-thinking Geelong-based business where community and creativity come together.
A successful retailer with an expanding number of products, they are working towards a bright future with a renewed commitment to generate value for customers, stakeholders, and employees.
On a mission to drive sustainable growth within local and international markets, they offer durable, high-quality, and personalised retail products.
Having been established for 30 years but recently brought together with a major parent company, they are now an international business with teams in the Netherlands, Canada, and the USA, and are listed on the Canadian stock exchange.
An outstanding new vacancy has emerged for a dynamic Performance Marketing Specialist to join the team on a full-time basis and spearhead the marketing department, leading the strategic development and execution of brand initiatives.
The Job:An incredible opportunity to bring your A-game of ideas and ingenuity to an agile environment.
You'll be energised by driving business growth and motivated by increasing customer value.
You'll be pivotal in strategising, managing, and optimising digital marketing efforts across multiple channels, including Meta, Google, Pinterest, YouTube, TikTok, display networks, and more.
Working closely with the Marketing Director, you'll lead the creation, planning, testing, and implementation of campaigns, setting KPIs and targets for each marketing channel, maximising return on ad spend, and increasing website conversion rates.
You'll shape the approach to marketing analytics and effectiveness, bringing true marketing subject matter expertise to the analysis and interpretation of performance data.
You'll implement SEO and SEM initiatives, develop compelling ad creatives, and carry out performance analysis reports, making recommendations for ongoing optimisation.
Benefits On Offer:A permanent, full-time opportunity based in Geelong, with generous remuneration on offer.
Enjoy working in a light-filled office with a sleek contemporary outfit, onsite parking, fresh weekly fruit, on-site Nespresso coffee machine, access to discounts across a range of products, and even birthday leave!
With incredible career growth prospects and significant advancement potential, you'll also have the chance to engage and give back through community and team events.
Culture Snapshot:Our client is committed to excellence and wants to be known as an employer of choice.
You will work within a friendly, high-performance culture with a focus on people and their development.
The environment is relaxed and fun, but business activity is fast-paced and agile.
There is a genuine focus on internal promotion and continuous learning.
Skills Required:This role requires an experienced marketer who can champion experimentation and is data obsessed.
You'll understand keywords and keyword ranking and be an expert within the retail landscape.
With relevant qualifications in Business or Commerce, or equivalent experience, you'll have proven experience in marketing intelligence or a similar role, ideally from a digital-first retail business.
You'll have a proven track record of managing significant digital marketing budgets across multiple channels and experience driving aggressive growth metrics.
How To Be Considered:To apply, follow the links or email with your CV.
For further information, please contact Lauren Hogan on or .
Who Are We:Fruition Recruitment is a Geelong-based boutique recruitment firm that specialises in talent acquisition.
We are working on this vacancy on behalf of our client.
Having a workforce that reflects the community we serve is important to us.
If you are interested in a position, we encourage you to apply as we celebrate the benefit that diversity brings to organisations.
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