Description
About us:Scanlan Theodore is a heritage Australian House - an epitome of elegance and refined sophistication. A House of artisans, luxurious fabrics and human values, it has stayed true to its independent spirit while threading a 40-year heritage of elevated craftmanship.Founded in 1987 by Gary Theodore, the House's long-standing success is tied to a delicate balance between tradition and modernity, preserving the values of the past while having the courage to innovate and reinvent.The products are central to everything and speak for themselves - crafted to be beautiful and practical companions in the lives of the women for whom they are designed.Reporting to the Head of Digital Marketing, the Performance Marketing Manager will drive global marketing strategies that are aligned with Scanlan Theodore's business objectives. You will develop and execute performance marketing strategies across various digital channels to elevate our digital presence, driving traffic and engagement.Key responsibilities:Drive, manage and optimise budget for all Paid Performance Marketing channels and markets including AU, US, EU and UK.Develop and execute comprehensive performance marketing strategies across various digital channels including but not limited to paid search, organic & paid social, display advertising, email marketing, affiliate marketing and SEO.Collaborate with the broader business to ensure campaigns achieve predefined KPI's, ROI and objectives.Identify replicable marketing strategies, tactics and channels that are in line with business objectives with an implement, test, and measure mindset.Build and run A/B tests and innovate and experiment with new acquisition channels to reach our target audiences.Forecast, measure, analyze, and report on data trends to gain insights and provide recommendationsContribute, support and drive marketing projects collaboratively to support business objectives through various activities by collaborating with key stakeholders.What are we seeking?Bachelor's degree in marketing, digital marketing or related field, a Master's degree would be advantageous to your application3+ years of extensive experience in performance marketing operations, analytics, and reporting within a fast-paced, growth-oriented environment (B2C online retail environment).Experience in Global strategies and international digital marketing.Experience building a performance marketing engine across tracking, attribution, automation, and optimisation.Strong track record and success in developing, and executing PPC, SEO, SEM, META and Affiliates strategies to meet business objectives.Advanced capabilities in A/B testing .Advanced analytical skills with demonstrable experience translating data into actionable insights, driving optimizations and reporting metrics and performance to leadership teams.Capability to develop and implement strategic marketing plans and encourage innovation within the team.High level of attention to detail and work integrity.Advanced communication, organisation and problem solving skillsAdaptable and agile towards changing work demands.We are committed to fostering an inclusive and diverse environment where opportunities and challenges are a priority across many facets in which our business operates. We are seeking to recruit, promote and reward our teams according to their professional aspirations, contribution, achievements, and commitment to our values.Prior to commencing employment in this position, you will need to provide two references, full working rights and complete a police check.If this Full-time position sounds like your next challenge, complete your application by clicking the Apply Now button and we will be in touch.In anticipation of a high volume of applicants, only shortlisted candidates will be contacted.Role Type
Company Overview
Founded in 1987 by Gary Theodore, Scanlan Theodore is a contemporary Australian fashion house for the global woman. The independent, luxury fashion brand defines a new genre of femininity by empowering women with intelligent, contemporary, and timeless designs that cultivate modern elegance and independent spirit.
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