Company Type: Marketing Agency Role: SEM ExecutiveChannels: Google Search, Performance Max, YouTube Ads, Google Shopping, DisplaySalary: 60K to 70K + Super + Yearly Bonus*Please mention your VISA Status/Working Rights in your resume to be considered for interviews* Why work with this agency Flexible work culture with 3 days in the office + 2 days at home.Award-winning Full-service Media agency with multiple awards won from Adnews, B&T, Mumbrella & MFAState-of-the-art newly built office located very close to Public transport.Numerous restaurants and cafes within walking distance.Clients across multiple verticals like E-commerce, Retail & Fashion BrandsRegular Friday night drinks and BBQs, along with an annual Christmas party and a mid-year Christmas in July celebration.A dedicated budget is allocated for your Personal & Professional training.Employee discount packages with various retailers.Yearly Performance BonusWhat does the Role Entail1. Campaign Strategy & Execution Conduct targeted keyword and audience research, create high-conversion ad copy, and run A/B tests for continuous improvement.Allocate budgets effectively across Google and YouTube platforms, leveraging strategic bids to meet ROAS targets.Utilize Google Merchant Centre to manage and optimize product feeds for increased ad visibility.2. Performance Optimization & Data Analysis Regularly refine bids, keywords, and targeting based on metrics like CTR and CPA to drive better performance.Collaborate on landing page improvements to boost conversion rates.Track competitor activity and industry trends to keep campaigns competitive and effective.3. Reporting & Client Communication Provide clear reports highlighting KPIs and campaign achievements with actionable insights.Regularly update clients on progress, recommend optimizations, and ensure alignment with e-commerce goals for optimal outcomes.Skills we are looking for1-2 years of Agency experience working with platforms like Google Ads, and Microsoft Advertising (Bing Ads), and experience with campaign types such as Search, Display, Shopping, and YouTube ads.Understanding of Google Analytics (and/or GA4) to track performance metrics, analyze user behaviour, and make data-driven decisions for campaign optimizations.Ability to set, monitor, and adjust bids and budgets to optimize return on ad spend (ROAS) while managing client budgets effectively.Experience with Google Merchant Centre for managing product feeds and optimizing e-commerce listings to improve visibility in shopping campaigns.Experience with A/B and multivariate testing on ads, landing pages, and strategies to identify what drives the best results and refine campaigns accordingly.Skills in data visualization platforms like Google Data Studio or Tableau for creating clear, insightful reports, and presenting key performance indicators (KPIs) effectively. Yugal Bhatia ( Yoogle )
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www.linkedin.com/in/yugal-paxus