Analysis & Reporting (Banking & Financial Services) Full-time
At AustralianSuper, we truly care about our colleagues.
We know work and life are intertwined.
That's why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible.
We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members.
Your New RoleAs a hands-on Paid Search Lead, you will work closely with Senior Manager, Digital Channels to implement and optimise the search engine marketing (SEM) acquisition and retention strategy to deliver on program and Fund objectives.
You will lead the Fund's paid search strategy, drive digital maturity and provide optimisation support to the hybrid performance marketing team.
Key duties include but are not limited to: Manage the entire day to day SEM program across Acquisition and RetentionAct as the Funds' SME and thought leader in the Search space, and coach team and broader Department on best practiceAB testing and driving continual improvement to the program around bids, ad copy, keyword optimisation and targeting (i.e.
leveraging 1st party data)Work with the Marcomms team to analyse and strategise creative optimisation (ad copy and landing pages) of the program to produce better resultsWork with Data Science/analysts to uncover actionable insights to improve channel effectiveness, increase acquisition numbers and drive a lower CPALeverage Google360 across Ad serving & Trafficking, Tracking & Attribution, Data Analysis & Reporting for program optimisation and upward trending ROI against KPI's and targetsWork with External Agencies to ensure Google is delivering as part of overall digital programDeliver positive and upward trending ROI against KPIs & targets by implementing evidence-based test and learn programs across new and existing SEM tactics and audiencesSupport hybrid performance marketing team when required - Programmatic, Affiliates, Paid Social.What You'll Need 5 - 7+ years' experience within similar role.Expert in SEM, with hands-on client or agency experienceBackground managing complex SEM programs with multiple objectives, products and audience segmentsStrategic, creative thinking, planning, analytical skills and very strong with data and drawing data lead insights to inform optimisation decisionsExtensive experience in organising and prioritising own workload to deliver projects on-time, to budget and to the desired standard.Excellent communications skills, high attention to detail and ability to influence stakeholders effectivelyStrong understanding of other Performance channels i.e.
Programmatic, paid social, affiliates and how they work across the acquisition funnelSignificant experience in coordinating multiple projects simultaneously.Life at AustralianSuperAustralianSuper is committed to colleague development, and we support our people with ongoing learning, coaching and training, as well as career opportunities across our expanding global organisation.
We offer generous leave entitlements and promote a blended working environment in which all roles can flex, and we're happy to discuss what this looks like for you.
We cultivate a workplace that champions safety, respect, inclusiveness and diversity.
We are committed to supporting our diverse workforce in a way that is inclusive and embraces diversity in all its forms.
If you require any reasonable adjustments to the recruitment process or the role, please let our recruitment team know.
What's NextApply now, if you share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes and would like the opportunity to work in a challenging, growing and rapidly evolving team to deliver outstanding results.
Australian or New Zealand citizenship or Australian permanent residency status is required.
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