Organic Marketing Specialist (Social, PR and Influencer) Opportunity to work for a global fashion and footwear brand1+ years' experience within organic marketing - MUST have experience in Social Media, PR, and Influencer Marketing (Directly or from liaising with a specialist agency)Onsite offices based in Geelong - FREE car parking on siteUp to $80K-$90K+Interview taking place immediately - don't miss out!WHO WE ARE? We are a footwear company based in Geelong, recognised for our high-quality, local footwear. Established over 40 years' ago, we initially gained prominence for our locally crafted products, leveraging Australia's abundant resources. As we expanded internationally, we focused on adapting our offerings to meet diverse consumer preferences while staying true to our commitment to quality and comfort.
Internationally, we prioritise personal development by providing our employees with opportunities for skill enhancement, career growth, and maintaining a healthy work-life balance. Through training programmes and mentorship initiatives, we support individuals in achieving their professional goals within our organisation.
Collaboration has always been integral to our success. We foster a culture of open communication, teamwork, and idea-sharing among our team members.
WHAT YOU WILL BE DOING? We are in search of a young and driven individual to lead our global social media strategy with a focus on planning and execution. You'll plan social schedules a month ahead while remaining adaptable for any reactive content. You'll develop and present comprehensive social media reports to demonstrate the success of our posts, ads, and ROI analysis. You'll need to stay updated on new opportunities in the social media landscape, identifying gaps we can optimise. You'll also oversee the management and distribution of user-generated content (UGC) and our Social Media Toolkit.
You'll play a pivotal role in training new staff on social media best practices, acting as our internal social media advocate.
Collaboration with PR and creative agencies will ensure cohesive content and messaging. You'll manage influencer engagement, grow our influencer database, and represent us as the social media and influencer ambassador at conferences.
Utilising your copywriting and content skills, you'll write engaging blog posts, catalogue descriptions, product descriptions, eDMs, and website content.
Though you'll collaborate with other members of the marketing team, you'll take full ownership of social media delivery. If you're passionate about social media and possess creativity and strategic thinking skills, we WANT you to join our team.
YOU WILL NEED... 1+ years' experience within organic marketing - MUST have experience in Social Media, PR, and Influencer Marketing (Directly or from liaising with a specialist agency)Strong skills and a passion for copywriting and contentA creative mindset - you will be the brains behind our content calendarStrong understanding of influencer marketing strategy - rates, negotiations etcStrong communication skills - both written and verbalThe desire to take a brand's social presence to the next levelThe ability to analyse and draw conclusions from dataIT'S NICE TO HAVE... An understanding or prior experience with affiliate marketingIndustry relevant certificationsContacts within PR or with influencersTO BE CONSIDERED... By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client, in conjunction with this vacancy only.
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