Mpika Holdings Pty Ltd t/a Churchill Institute of Higher Education has been dedicated to providing industry-relevant?education, empowering students with the skills and knowledge to thrive in their careers. We offer courses in various fields such as management, hospitality, information systems, and accounting. Our vision is to become the leading provider of industry-focused education, preparing students for professional success through the expertise and commitment of our skilled educators.
About the role: We are looking for a Marketing Specialist to work on full time basis with our institute. The aim of the role is to enhance the institution's visibility and reputation by developing and executing effective marketing strategies. This involves promoting the institute's programs, attracting prospective students, and building strong relationships with key stakeholders to support the business growth and success.
Location: Parramatta, NSW
Salary range: $90,000 - $120,000 per annum (based on work experience and skillset)
Role: Full-time
Key responsibilities include but are not limited to: Develop and implement comprehensive marketing strategies and promote institute offerings.
Analyse and evaluate current and future trends of students, including international market insights
Develop and manage the marketing budget to allocate resources effectively.
Advise on creation of e-flyers, newsletters, blogs, and social media content.
Develop marketing collateral and new promotional tasks for social media such as Instagram, Facebook and other media channels.
Launch and manage marketing campaigns for courses, workshops, and training programs.
Perform qualitative and quantitative market research to inform strategies.
Provide insights and market intelligence to the management on market conditions, pricing, course offering, scholarship grants and competitor activity.
Analyse, review and advise on pricing strategies by performing market analysis to boost enrolment.
Establish strong partnerships with student recruitment agents.
Ensure that all marketing efforts adhere to relevant industry regulations, guidelines, and legal requirements, particularly in the education sector.
Offering guidance on all aspects of marketing and promotional mix.
Requirements and Qualifications: Bachelor's degree in marketing, business, management, or a related domain.
Minimum 2 years of work experience in marketing field and education sector is preferred.
Australian experience is preferred
Able to perform statistical marketing analysis.
Skilled knowledge in generating process documentation.
Experience in media buying, planning, strategy, and activation.
Working knowledge of market research, surveys, and data analytics
Skills and Competencies: Strong communicator – verbal and written.
Positive, energetic, and upbeat spirit
Able to hit the ground running, roll sleeves up and get stuck in
Works in a collaborative way that promotes partnership, teamwork, and trust.
Decisive, organised, and Creative
Great attention to detail
Able to multitask, prioritize, and manage time efficiently.
In return for your skill set you will get to work with a highly skilled team of professionals and a career path to match your hard work and ambition coupled with this you will receive a highly competitive remuneration package.
If this sounds like the role for you, please apply for this position at the earliest by sending your cover letter and resume with references.
You must have full time work rights in Australia.? **Please note only shortlisted candidates will be contacted.
Please answer below questions while applying for this role: Do you have at least bachelor's degree in marketing or a related field?
Do you have at least two years of experience in Marketing?
Do you have experience in marketing field in Australia?
Do you have full-time work rights to work in Australia?
