Marketing Specialist

Job Summary
Join Raystech Group as a Marketing Specialist to drive impactful solar energy campaigns and contribute to a sustainable future.
Tasks & Responsibilities
Planning, developing, and organizing marketing campaigns to support Raystech's sales objectives.
Advising executives and clients on advertising strategies to reach target markets and promote Raystech's products and services effectively.
Coordinating the production of marketing materials, including digital content, artwork, and promotional videos, ensuring timely and budget-conscious delivery.
Conducting market research to identify potential demand and market opportunities for new and existing products.
Supporting business growth by developing and executing marketing objectives, policies, and programs.
Managing and analyzing digital marketing campaigns across social media platforms and websites.
Recommending updates to digital content to improve search engine metrics and overall campaign effectiveness.
Qualifications & Experience
At least a bachelor's degree in Marketing, Business, Communications, or a related field.
At least 2 years of experience in marketing, preferably in a similar role or industry.
Proven experience in marketing, particularly within the renewable energy sector.
Ability to develop, implement, and evaluate marketing strategies and campaigns.
Understanding of market research techniques, customer segmentation, and competitor analysis.
Proficiency in digital marketing channels, including social media, email marketing, PPC, SEO, and content marketing.
Strong writing and editing skills for creating compelling marketing copy, blogs, social media posts, and other content.
Ability to develop visual content, including basic graphic design or working knowledge of design tools like Canva or Adobe Creative Suite.
Experience with data analysis tools (e.g., Google Analytics) to track and measure the effectiveness of marketing campaigns.
Strong organizational and time management skills to handle multiple projects simultaneously.
Job Type:
Full-time
Pay:
$70,000.00 – $80,000.00 per year
Work Location:
In person
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