Help us drive customer acquisition, retention, and grow revenue to ensure a bright future for all veterans and their families.
27th September, 2024
RSL Queensland is a dynamic, not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families. After more than a century, our purpose
–
to provide care, commemoration and camaraderie
–
is as strong as ever.
With Australia's most successful prize home lottery backing us, we're able to provide life-changing support services, fund world-first research, and use state-of-the-art tech to help more veterans in better ways. As a member of our team, you'll have access to advanced technology, skilled co-workers, interesting projects, and the opportunity to expand your career.
And most importantly, you'll be making a real difference in veterans' and their families' lives.
About the role
This Marketing Specialist role sits within the RSL Art Union powerhouse that is responsible for Australia's biggest Prize Home Lottery! Joining a talented, driven and collaborative team of marketers, this position will focus on commercial acquisition, working in partnership with the Marketing Manager – NVIP Customer, to maximise revenue and subscription membership growth efficiently.
Key responsibilities of the position include:
Creative strategy:
using your creative flair and working with our in-house creative team to bring to life the content and creative strategy for each campaign
Customer journey:
using your understanding of the customer experience to curate a story arc across a suite of emails that will engage our audience
Selling the dream:
Create marketing campaigns in our owned channels (email/mail/SMS) that are designed to engage and encourage our audience to take action to purchase or join our VIP Club
Data mindset:
We are commercial for a cause and everything we do needs to drive revenue for our veterans. You will need to be comfortable interpreting data in excel or using tools like Power BI to analyse campaign performance and support decision making
Team work:
Building and nurturing a peer network of trusted partnerships both internally and externally with partners contributing to the primary objective of maximising revenue growth efficiently
Regulatory compliance:
Responsible for ensuring that assigned marketing activity complies with internal policies and procedures including data security, legal and compliance and brand
Eagle eye:
attention to detail to ensure no marketing materials are sent incorrectly
About You
We are looking for someone who enjoys working in a fast-paced environment, who is driven and enjoys a collaborative approach. There are a vast and varied number of priorities so we need someone who is organised, has good attention to detail and time management skills. This role also requires:
Tertiary qualifications in marketing/communications or closely related field
3-4 years' experience managing marketing campaigns for a consumer organisation that meet budget and time constraints and hit revenue KPIs consistently
Proven ability to develop and execute effective campaigns with accountability of implementation from ideation to execution
Strategic and analytical orientation, with a proven track record of decision making and problem solving based on data insights
Attention to detail of the highest level
Proven track record of successful integrated marketing campaigns
Exceptional time management and organisational skills
Strong communication and stakeholder management experience
Ability to work autonomously
Benefits
Some organisations say it, but RSL Queensland really means it - you will
truly
be working amongst committed, passionate and talented professionals. Every day, you will push the envelope as we work together towards our goal of delivering a bright future and enduring legacy for all veterans and their families. Some of the many other benefits include:
Flexible hours, work from the office or home
Dog friendly office (bring your dog to work!)
Regular health and wellbeing events
Paid professional development and individual development plans
Bespoke leadership training programs
Monthly employee awards and recognition
Be reimbursed for your parking
World class IT, Technology and Systems
If this is an opportunity that excites you, please apply today. Applications will remain open until the position is filled.
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