Who we are: Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Specialist with previous experience in the technology industry, who enjoys working in a multicultural and dynamic environment. What you'll do: As a Marketing Specialist you'll play a critical role in brand activations and ensuring consistency of messaging across all media and campaigns. Acting as a liaison between the business function leaders and marketing, you will assist in the translation of overall business needs into alignment with Geotab's corporate brand strategy. How you'll make an impact: Partner with the regional team and broader organization to support the regional brand campaign strategies, sales pipeline, revenue targets, product launches and overall impact of marketing strategy, and budgets. Drive digital marketing efforts, utilizing advanced techniques in SEO, SEM, social media marketing, and online advertising to increase visibility and engagement across all digital platforms. Provide assistance on special projects and creative campaigns: brainstorming ideas, concepts, writing messaging, maintaining brand alignment, and tracking deliverables. Planning and overseeing the execution of different types of events throughout the APAC region. Collaborate with external agencies and internal departments on creative briefs and support global strategic initiatives, such as creating and localizing landing pages, e-books and PR distribution delivered on time, to specification and on budget. Manage the content calendar, content resource library, newsletter and publishing associated content, optimizing as business requirements evolve. Effectively identify and manage relationships with both new and existing industry associations. Development and maintain processes for activations, including success stories, brand naming, templates, guidelines, and playbooks. Manage and maintain brand guidelines/architecture in collaboration with Content Marketing (tone of voice), Creative Services (visual identity) and Strategic Communications (vision/mission). Facilitate self-organization within our campaign and content workflows and be the liaison for content services requests, routing across the business as appropriate. Analyzing marketing data (e.g. campaign results, click-through, engagement and conversion rates) to help shape future marketing strategies. What you'll bring to this role: 5+ years of experience as a Marketing Specialist or similar positions. Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field. Thorough understanding of branding and marketing principles, integrated marketing and performance analytics and tools. Passionate about brand marketing and content marketing with excellent writing, editing and proofreading skills. Experience working within a technical or engineering organization/knowledge of the technology industry is an asset. High accuracy, meticulous attention to detail, and highly-organized Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion. Able to work well under pressure and respond to fast changing priorities and deadlines. Highly organized and able to manage multiple tasks and projects simultaneously. A well-defined sense of diplomacy, including conflict resolution, and relationship management skills. Excellent verbal and written communication skills, including comfort with delivering presentations and training. A strong team-player with the ability to engage with all levels of the organization. Entrepreneurial mindset and comfortable in a flat organization. Must stay relevant to technology, and should have the flexibility to adapt to the growing technology and market demands. Technical competence using workflow tools (WRIKE, Jira), CRMs (Salesforce), social media tools (Hootsuite, Sprout Social etc.), Marketing automation tools (Pardot, Zoho Campaigns, Mailchimp). As well as other software programs such as Google workspace (Sheets, Docs, Slides). If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. How we work: At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at . Click here to learn more about what happens with your personal data. #J-18808-Ljbffr
