Marketing Manager - Travel Industry

Details of the offer

$90k - $120k p.a.
+ super + performance bonus
Are you a creative and results-driven marketing professional with a passion for travel?
We're looking for an experienced Marketing Manager to join a boutique travel company focused on East Asia.

Key Responsibilities:
Brand Review & Development: Evaluate current brands and marketing efforts, working with the product team to create new offerings.
Strategy Development: Design and execute marketing strategies that align with company goals and target audiences.
Campaign Management: Plan and manage multi-channel campaigns across digital, print, and social media.
Copywriting & Editing: Write engaging travel content and refine others' copy.
Content Creation: Collaborate with the digital team to produce content for blogs, newsletters, social media, and the website.
Brand Consistency: Ensure consistent brand messaging and develop brand positioning strategies.
Market Research: Analyze market trends and customer feedback to inform strategies and identify growth opportunities.
Budget Management: Oversee the marketing budget, optimizing resource allocation for maximum ROI.
Collaboration: Partner with sales, product, and business development teams to align marketing initiatives.
Performance Tracking: Monitor campaign metrics and provide insights for optimization.
Public Relations: Develop and execute publicity strategies for mass-market and travel audiences.
Partnerships: Identify and cultivate partnership opportunities.
Promotions: Plan and run promotional events for past and potential customers.
Industry Sales Support: Assist with promotional events for travel industry clients.
Product Development: Work with the product team to launch new products.
About You:
A minimum of 3 years in a Marketing Manager role within the Travel Industry.
Thorough knowledge of the South Asia region, specifically India and Sri Lanka.
Excellent verbal and written communication.
A creative and passionate personality.
The Package:
$90K - $120K depending on experience + super Travel: the opportunity to accompany agent famils and undertake recces/knowledge building trips A dynamic and supportive work environment focused on innovation and collaboration.
Professional development and growth opportunities.
*This role is open to candidates in either Sydney, Melbourne or Brisbane on a remote basis.
*
Please note, only successful candidates will be contacted.

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Nominal Salary: To be agreed

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