$90k - $120k p.a. + super + performance bonus Are you a creative and results-driven marketing professional with a passion for travel? We're looking for an experienced Marketing Manager to join a boutique travel company focused on East Asia.Key Responsibilities:Brand Review & Development: Evaluate current brands and marketing efforts, working with the product team to create new offerings.Strategy Development: Design and execute marketing strategies that align with company goals and target audiences.Campaign Management: Plan and manage multi-channel campaigns across digital, print, and social media.Copywriting & Editing: Write engaging travel content and refine others' copy.Content Creation: Collaborate with the digital team to produce content for blogs, newsletters, social media, and the website.Brand Consistency: Ensure consistent brand messaging and develop brand positioning strategies.Market Research: Analyze market trends and customer feedback to inform strategies and identify growth opportunities.Budget Management: Oversee the marketing budget, optimizing resource allocation for maximum ROI.Collaboration: Partner with sales, product, and business development teams to align marketing initiatives.Performance Tracking: Monitor campaign metrics and provide insights for optimization.Public Relations: Develop and execute publicity strategies for mass-market and travel audiences.Partnerships: Identify and cultivate partnership opportunities.Promotions: Plan and run promotional events for past and potential customers.Industry Sales Support: Assist with promotional events for travel industry clients.Product Development: Work with the product team to launch new products.About You:A minimum of 3 years in a Marketing Manager role within the Travel Industry.Thorough knowledge of the South Asia region, specifically India and Sri Lanka.Excellent verbal and written communication.A creative and passionate personality.The Package:$90K - $120K depending on experience + superTravel: the opportunity to accompany agent famils and undertake recces/knowledge building tripsA dynamic and supportive work environment focused on innovation and collaboration.Professional development and growth opportunities.*This role is open to candidates in either Sydney, Melbourne or Brisbane on a remote basis.*Please note, only successful candidates will be contacted.
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